Associate Category Manager - Grocery Retail

The Associate Category Manager plays a critical role in supporting channel and customer-specific selling strategies and category management initiatives at BODYARMOR Sports Nutrition (BASN). This role utilizes a variety of data sources and analytical tools to deliver actionable, fact-based insights that influence decision-making at national retailers. The ultimate goal is to serve as a strategic partner to the Sales team, equipping them with the guidance, tools, and support needed to exceed sales targets.

Function Related Activities/Key Responsibilities:

Customer Support

• Serve as the primary category management contact for regional retailers including Winco, KVAT Food City, Giant Eagle, and Wegmans.
• Provide key support in driving growth and achieving objectives within these accounts.

Strategic Partnership & Leadership

• Lead strategic support for annual line reviews, including objective setting, meeting preparation, presentation development, and in-person participation.
• Deliver fact-based thought leadership to guide strategic and tactical decisions for customer planning and execution.
• Develop compelling insights and recommendations that align retailer and shopper benefits with BASN's corporate goals.
• Utilize a wide range of tools including scan data, shopper panels, depletions, assortment/planogram software, and proprietary systems.
• Drive assortment optimization, inventory analysis, and regression modeling to create retailer-specific planogram recommendations.
• Act as a category-first advocate in key customer meetings, presenting best practices and success stories from similar accounts.

Category Analytics

• Continuously analyze customer performance to identify execution gaps, underperforming items, post-promotion effectiveness, and category trends.
• Identify pricing and promotional opportunities to ensure competitive shelf pricing and efficient trade spend.
• Own and enhance customer-specific reporting tools to support the Category Management team's analytical processes.

Team Leadership and Enablement

• Continuously analyze customer performance to identify execution gaps, underperforming items, post-promotion effectiveness, and category trends.
• Identify pricing and promotional opportunities to ensure competitive shelf pricing and efficient trade spend.
• Own and enhance customer-specific reporting tools to support the Category Management team's analytical processes.

Education Requirements:

• Bachelor's degree (BA/BS) required

Related Work Experience:

• Minimum of 3 years of experience in sales, category management, shopper insights, or strategy.
• Field sales experience is a plus.

Functional Skills:

• Proven team player with strong leadership, communication, and organizational skills.
• Strategic thinker with a creative mindset and keen attention to detail.
• Advanced technical proficiency in:
  • Scan systems (e.g., Nielsen, Circana, Scintilla, Madrid, 1010)
  • Panel systems (e.g., Nielsen, Circana, Numerator)
  • Microsoft Excel, PowerPoint, Word

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Client-provided location(s): The Bronx, NY

Job ID: cocacola-149476146

Employment Type: OTHER

Posted: 2025-10-18T23:32:41