Manager, Digital Engagement/Social Media Program

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Job Description:

Department Overview

TD is on a journey to leverage its strong brand equity to become the undisputed Bank of choice for diverse customer segments. To reach our vision and win, we've implemented cross-enterprise online initiatives that include TD Business Banking, TD Wealth and TD Canada Trust (OneTD) to enhance our brand, acquire new-to-bank business and deepen relationships with existing customers.

The Diverse Customer Segments (DCS) group is a national business development & sales enablement team tasked with developing best-in-class customer programs that deliver the whole bank to Diverse Communities to advance/retain market share across underserved regions while elevating colleague confidence to promote more legendary experiences across the funnel.

The team is responsible to drive business referrals supporting our own distribution arm of 10+ regional managers across Canada, who serve as conduits between TD and the communities they work in. DCS is line of business agnostic and collaborates across all lines of business to improve the experiences and drive One TD referrals.

Job Description

Reporting to the Senior Manager, Business Programs, the Manager II, Business Programs will work closely with business leaders to develop and execute strategies designed to grow our digital presence (i.e. LinkedIn), achieve audience acquisition targets, broaden our reach (i.e. Brand Awareness) and enable business development opportunities through organic and paid social engagement efforts. They'll support multiple segments across Business Banking including, Black Customer Segment, Women in Enterprise, 2SLGBTQ+, Indigenous, and a sub-set of Small Business Bankers.

This role focuses on several key priorities, including:

Content Strategy: Own the content curation strategy and identify appropriate and relevant content for our distribution team to engage and share. Coaching & Support: Lead and evolve social media training programs for our business bankers and partners across OneTD. Leads Generation: Collaborate with Business Development teams to help maximize leads generation through our digital landscape. Oversight & Monitoring: Ensure program adheres to enterprise frameworks and methodologies related to overall business risk management activities.

Key workstreams include (but are not limited to):

1) TD Business Banking Social Ambassador Program; 2) Diverse Customer Segments LinkedIn Channel; 3) Social Media Program Monitoring, Upskilling & Reporting.

The ideal candidate for this role is relationship-centered with a high degree of maturity and professionalism, in addition to strong written and oral skills, project management skills, and a keen eye for detail. They should also be purposeful, competitive and experienced with driving engagement by crafting high-impact narratives for consumption online. The successful candidate is expected to:

• Execute on the annual business plan to deliver objectives and key results (OKRs) aligned with business strategies.
• Provide operational leadership for the effective management of cross-organizational programming, developing, and implementing best-in-class solutions that are scalable in support of organization and business partner goals.
• Manage paid and boosted ad campaign expenses within business objectives while increasing return on investment aligned to industry benchmarks. i.e. Cost per mille (CPM), click-through rate (CTR), impressions, reach, conversion %, etc.).
• Plan, lead and oversee a diverse set of work activities requiring alignment across multiple areas, including but not limited to partner experience, strategic initiatives and priority alignment.
• Manage all program administration activities, ensuring co-ordination of changes, monitoring the effectiveness, timeliness, and accuracy of program delivery and identify key metrics and criteria for success, ensuring appropriate reporting mechanisms are established and implemented.
• Assess / identify key issues and escalate to appropriate levels and relevant stakeholders and business management where required.
• Investigate and recommend potential business enhancements, delivering sound business cases with clear benefits and high-level costs. Recommend next-best-dollar decisions (i.e. Crawl, Run, Walk approach) and report on contribution towards engagement challenges.
• Possess sound to advanced knowledge of external competition, industry and/or market trends in relation to own function / business.
• Establish and foster a cohesive team; promote a fair and equitable environment that supports a diverse workforce and encourage the team to achieve common goals and objectives.
• Act as a brand ambassador both internally and/or externally
• May lead and manage a team of professionals and overall operation of a diverse group in an area of moderate risk, complexity, or scope.

Job Requirements

• Undergraduate degree (MBA an asset) and/or minimum of 5+ years of communications, social media and/or interactive engagement experience (e.g. digital marketing, public relations, and website) for a brand.
• Experience with planning, building and managing social communities, developing, leading and executing social media strategies and analyzing and reporting results.
• Deep understanding of content for social, including the ability to manage and execute content strategies, produce and manage agile content on opportunity and guide agency partners in the production of content.
• Strong teamwork orientation with an ability to work effectively in a constantly changing environment under tight deadlines, occasionally outside of normal business hours.
• A creative thinker and problem solver with strong business acumen and exceptional communication skills.
• Must be enthusiastic, and imaginative, have good judgment, a positive attitude, a commitment to delivering measurable results and a proven ability to manage projects to successful completion.
• Experience using social media tools and platforms (i.e. Sprinklr, JIRA)

Who We Are:

TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we deliver legendary customer experiences to over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to the Bank, those we serve, and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers, communities and colleagues.

TD is deeply committed to being a leader in customer experience, that is why we believe that all colleagues, no matter where they work, are customer facing. As we build our business and deliver on our strategy, we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether you've got years of banking experience or are just starting your career in financial services, we can help you realize your potential. Through regular leadership and development conversations to mentorship and training programs, we're here to support you towards your goals. As an organization, we keep growing - and so will you.

Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well-being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs. Learn more

Additional Information:
We're delighted that you're considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we're committed to providing the support our colleagues need to thrive both at work and at home.

Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations, requirements.

Colleague Development
If you're interested in a specific career path or are looking to build certain skills, we want to help you succeed. You'll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. Whether you have a passion for helping customers and want to expand your experience, or you want to coach and inspire your colleagues, there are many different career paths within our organization at TD - and we're committed to helping you identify opportunities that support your goals.

Training & Onboarding
We will provide training and onboarding sessions to ensure that you've got everything you need to succeed in your new role.

Interview Process
We'll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation
Your accessibility is important to us. Please let us know if you'd like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.

We look forward to hearing from you!

Language Requirement (Quebec only):
Sans Objet