Manager, Digital (Customer Analytics)

Who is Taco Bell?

Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands. 

Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.   

We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.

At Taco Bell, we’re Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below. 

About the Job:

As a Manager, Digital Customer Analytics, you will be at the forefront of driving insights that elevate our customer experiences within the digital realm. Your primary focus will be on leveraging data to enhance engagement, conversion, and the overall path to purchase for our valued customers along with channel trends tracking, attribution modeling, and digital experiences effectiveness. By delving deep into customer behaviors and digital marketing growth initiatives, you will uncover valuable insights that inform strategic decision-making and drive impactful outcomes. You will help develop our digital customer data strategy and roadmap; and establish new processes with cross-functional partners to embed data-driven decision-making and testing into Taco Bell’s Digital Org culture. The Manager, Digital will report to the Director, Digital and lead a team.

The Day-to-Day:

• Team Leadership: Lead a team focused on Digital Customer Analytics, Digital Product-centric Analytics and data management practices to maintain data integrity and reliability.
• Cross-functional partnership: Collaborate closely with cross-functional teams to identify data use cases and inform the right data architecture, ensuring seamless integration of data insights into marketing strategies and initiatives, driving alignment between analytics efforts and business goals.
• Digital customer Insights and Analytics: Analyze complex data sets and extract actionable insights. Evaluate campaign performance metrics, digital A/B test results, and digital customer behavior to identify key business and customer trends using advanced analytics techniques to inform strategic decision-making.
• Strategic Data Guidance: Ensure data structure and collection methods align with business objectives. Develop and communicate best practices for data management and utilization, ensuring data quality and consistency. Develop a comprehensive strategy and roadmap for revamping and scaling our analytics tech stack. Evaluate and implement emerging technologies and tools to enhance analytics capabilities in support of customer activation.
• Dashboard Development: Hand on keyboard in the development and maintenance of digital dashboards and reports to provide real-time insights into campaign performance, digital customer metrics and attribution across channels through customized dashboards and reports to meet the specific needs of stakeholders, facilitating data-driven decision-making and optimization efforts.
• Ad-Hoc Analysis: Provide timely and relevant ad-hoc analyses to address key business questions and challenges by utilizing advanced analytical techniques to uncover insights and opportunities for optimization, supporting agile decision-making and continuous improvement.

Is This You?

• Bachelor’s degree (or MBA) in Business, Marketing, Statistics, Computer Science, or related quantitative discipline; or equivalent years of experience.
• 8+ years of experience in similar digital analytics role.
• Experience with Digital Analytics Platform, ideally Amplitude, personalization tools, tag management solutions, and testing tools. Intermediate SQL skills.
• Effectively communicate and influence key stakeholders about customer-centricity and data-driven strategy
• High level of analytical, critical thinking, and organizational skills with high attention to detail
• Able to think, plan, and execute resourcefully across multiple projects.
• Able to interact with senior management, work independently, and work cross-functionally in a collaborative environment.
• Strong proficiency in data analysis, insights generation, presentations, data-storytelling

Work-Hard, Play-Hard:

• Hybrid work schedule and year-round flex day Friday
• Onsite childcare through Bright Horizons 
• Onsite dining center and game room (yes, there is a Taco Bell inside the building) 
• Onsite dry cleaning, laundry services, carwash, 
• Onsite gym with fitness classes and personal trainer sessions 
• Up to 4 weeks of vacation per year plus holidays and time off for volunteering 
• Tuition reimbursement and education benefits 
• Generous parental leave for all new parents and adoption assistance program 
• 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting 
• Comprehensive medical & dental including prescription drug benefits and 100% preventive care
• Discounts, free food, swag and… honestly, too many good benefits to name 

Salary Range: ­­$­­118,500 to $168,960 annually + bonus eligibility + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

At Taco Bell, we Live Más and invite you to do the same. Take a seat at our table. Bring your voice. Bring you, just as you are, a Cultural Rebel. We want you to be your best self! 

Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity.  We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.

Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.  

US Job Seekers/Employees - Click here to view the “Know Your Rights” poster and supplement and the Pay Transparency Policy Statement.

Employment eligibility to work with Taco Bell in the U.S. is required as the company will not pursue visa sponsorship for this position.

California Residents: For more information about the categories of personal information we collect from you and how we use, sell, and share that information, please see our Privacy Notice for California Contractors and Privacy Notice for California Employees.

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