Associate Manager, Product Marketing Innovation

Who is Taco Bell?

Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands. 

Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.   

We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.

At Taco Bell, we’re Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below. 

About the Job:

As part of Taco Bell’s Product Marketing team, you will have the opportunity to play a key role in identifying key consumer insights, ideate to create new products, support teams in the development of multiple product and/or promotional opportunities, formulate strategic marketing plans, and launching new products and tests into the marketplace to drive top-line and bottom-line sales growth. You will work cross-functionally with associates across the company, and will have the opportunity to make an immediate impact on the business.

Candidates should have a passion for the consumer, a love of marketing and product development, strong interpersonal skills, and the ability to adapt quickly to a fast-paced business environment. We’re looking for strong, team-oriented leaders that are a fit with our dynamic recognition culture and want to “Live Más!”

The Day-to-Day:

• Analyze competitive food and beverage landscape, and new and emerging food trends to support the identification of new menu innovation opportunities
• Collaborate with Consumer Insights and Product Development partners to generate new product ideas, write concepts and execute product test plans
• Partner with Coach, Consumer Insights and Product Development partners to produce product development briefs anchored in consumer learning and cultural trends to deliver against business objectives and brand goals
• Support test market calendar execution by collaborating with cross-functional teams from a variety of departments including Advertising, Food Innovation, Consumer Insights, Operations, Finance, Sales Analysis, Supply Chain, and Agency partners

Is This You?

• 4+ years industry experience preferred.
• Positive, can-do attitude and collaborative leadership style.
• Relevant experience on well-established CPG products or in QSR/Restaurant industry.
• Genuine passion for food and customer experience.
• BA or BS Degree; MBA preferred.
• Strong analytical and creative problem solving skills.
• Strong project management, presentation, and interpersonal/influencing skills.

Work-Hard, Play-Hard:

• Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday
• Onsite childcare through Bright Horizons 
• Onsite dining center and game room (yes, there is a Taco Bell inside the building) 
• Onsite dry cleaning, laundry services, carwash, 
• Onsite gym with fitness classes and personal trainer sessions 
• Up to 4 weeks of vacation per year plus holidays and time off for volunteering 
• Generous parental leave for all new parents and adoption assistance program 
• 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting 
• Comprehensive medical & dental including prescription drug benefits and 100% preventive care
• Discounts, free food, swag and… honestly, too many good benefits to name 

Salary Range: ­­$106,700 to $120,000 annually + bonus eligibility + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

At Taco Bell, we Live Más and invite you to do the same. Take a seat at our table. Bring your voice. Bring you, just as you are, a Cultural Rebel. We want you to be your best self! 

Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity.  We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.

Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.  

 

US Job Seekers/Employees - To view the "Know Your Rights" poster, click here: https://www.eeoc.gov/know-your-rights-workplace-discrimination-illegal.  You may also access Taco Bell’s Pay Transparency Policy Statement.

Employment eligibility to work with Taco Bell in the U.S. is required as the company will not pursue visa sponsorship for this position.

California Residents: For more information about the categories of personal information we collect from you and how we use, sell, and share that information, please see our Privacy Notice for California Employees at https://jobs.tacobell.com/wp-content/themes/jobs.tacobell.com-2024/assets/build/doc/Employee+Privacy+Notice+%28TB%29+%2820230701%29_2024%2811-15-2024%29-Final.pdf

 

Client-provided location(s): Irvine, CA

Job ID: 7180982

Employment Type: OTHER

Posted: 2025-08-22T18:30:33