Brand Manager - House of Suntory

At Suntory Global Spirits, we craft spirits of the highest quality and deliver brilliant experiences to people around the world. Suntory Global Spirits has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Suntory Global Spirits is a place where you can come Unleash your Spirit by making an impact each and every day.

What makes this a great opportunity?

• The spirits industry is an exciting, dynamic, and fast-paced business and Suntory Global Spirits is the world's third largest premium spirits company.
• Opportunity to own and develop one of Suntory Global Spirits' key Premium & Prestige portfolios, including Hibiki, Roku, Toki, Yamazaki and Hakushu, with significant exposure to both local leadership and Global Brand Houses.
• Opportunity to shape and execute integrated brand strategies across Retail, On-Trade and E-Commerce, driving both brand equity and commercial growth.
• Opportunity to collaborate with cross-functional and international teams, including Global Brand Houses, Sales, Trade Marketing and external partners, to bring brand strategies to life in the market.
• Opportunity to develop integrated activations on a national & key city level, multi-channel
• Opportunity to lead and partner with an exciting agency network in developing best-in-class, award-winning activations and brand experiences
• Partner and learn from best practices around the world

Role Responsibilities

• Own the development and execution of the House of Suntory portfolio strategy in Germany, ensuring delivery of brand, commercial and financial objectives.
• Lead Annual Marketing Planning, Growth Planning and portfolio reviews, identifying future growth opportunities and translating them into actionable plans.
• Act as key interface between the German market and Global Brand Houses, influencing priorities and ensuring local market needs are appropriately represented.
• Drive commercial performance through close partnership with Sales and Trade Marketing, ensuring marketing activities translate into measurable business impact.
• Development, implementation and tracking of consumer-oriented brand activations in a multi-channel environment (Retail | Gastronomy | E-commerce)
• Management and control of annual marketing budgets
• Definition and tracking of brand KPIs, including Nielsen and GfK Data performance tracking
• Agency management and coordination for Creative, Media, Social/Digital, PR, BTL, non-premise
• Cross-functional alignment with key departments including Sales, Trade Marketing, Finance and Supply Chain to achieve annual targets and objectives
• Stakeholder management within a matrix structure
• Lead preparation and implementation of new product launches and potentially annual limited editions

Qualifications

• University degree in business, marketing, communications or equivalent
• 4-7 years of Brand Management experience, preferably within FMCG, Spirits, Luxury or Premium consumer brands.
• Experience owning brand plans, marketing budgets and business performance indicators.
• Strong commercial acumen with the ability to balance long-term brand building and short-term business objectives.
• Strong analytical, presentation and storytelling skills with the ability to convert data into actionable business recommendations.
• Fluent (spoken & written) in German and English
• Ability to manage cross-functional projects, additional experience in working in matrix organization preferred
• Experience in project management (incl. usage of respective tools and methods)
• Strong analytical skills, converting numbers into insights
• Experience in managing a set of brands with a structured approach
• Digitally competent and high interest in consumer and category trends

While relocation, immigration, and/or tax compliance support are not guaranteed, we may offer assistance to successful candidates depending on factors such as role requirements in accordance with company guidelines.

At Suntory Global Spirits, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Suntory Global Spirits is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant's skills and experience.

Job Segment: Brand Manager, Branding, Marketing Manager, Supply Chain Manager, Marketing Communications, Marketing, Operations

Client-provided location(s): Frankfurt, Germany

Job ID: Beam_Suntory-1432965000

Employment Type: OTHER

Posted: 2026-10-07T21:05:57