What makes this a great opportunity?
Suntory Global Spirits is a world leader in premium spirits with $5.5 billion in annual revenues and an ambition to become the World's Most Admired Premium Spirits Company. We have a strong vision and strategy, an incredible brand portfolio grounded in quality and craftsmanship, an unwavering commitment to sustainability and top talent across the organization. We are focused on driving value across key priorities including American whiskey, Japanese Spirits, Scotch, Tequila and Ready-to-Drink. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings, which is world renowned for delivering quality and excellence across a range of products and categories.
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Role Responsibilities
a) Brands: Japanese whisky.
b) Adapt strategic direction for brand and portfolios, grounded in consumer insights.
c) Lead the development of market activation planning focused on growth driver, and actively manage budget items.
d) Manage brand equity through successful deployment and localization of global toolkits.
e) Manage agency and media relationships to deliver breakthrough results
f) Drive superior execution of programs and involves plans for media, creative development, and social programs.
g) Lead the brand growth with involvement in channels by successful go-to-market plan with trade marketing partners.
Qualifications
- BA degree or above
- Minimum 3 years of brand marketing experience, preferably in beverage or FMCG industry
- Good level of English (both written and spoken) language proficiency.
- Strong analytical skills to review and recommend implication for managing brands for short and long term.
- Fully experienced in ATL (AD/PR/Event/Digital experience) & BTL communication development with best practice.
- Exceptional interpersonal and communication skills with cross function.
- Independent, agile, ability to work well under pressure, positive thinking and open-minded for the teamwork.
- Passionate about alcohol category products.