Assistant Brand Manager - Bourbon Portfolio

What makes this a great opportunity?

A global company with approximately 6,000 employees in more than 30 countries, one of Suntory Global Spirit's core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to educate and inform consumers to make the right personal choices about drinking. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan.

Role Responsibilities

• Support the planning, execution, and analysis of marketing campaigns, collaborating with cross-functional teams.
• Shopper marketing campaign & admin support.
• Ensure brand consistency across all marketing materials, communications, and channels.
• Conduct market research to identify trends, analyze competitor activities, and gather insights to inform brand strategies.
• Lead managing social media presence, creating engaging content, and monitoring brand mentions.
• Analyze marketing data and campaign performance to identify areas for improvement and measure the effectiveness of marketing efforts.
• Support large scale/ lead small scale planning and execution of brand-related events and activities.
• Manage relationships with external agencies and vendors.
• Assist in managing the brand budget, tracking spending, and raising purchase orders.
• Prepare reports and presentations for stakeholders on brand performance and marketing/shopper marketing activities.
• Support the execution of the local Bourbon/Scotch strategies, identifying market opportunities and key drivers (where to play, how to win).
• Partner with peers and other internal partners to ensure all Brand projects meet milestones and budgets/ROI
• Participate in the NPD process

• 2-3 years previous in consumer marketing experience
• Business or marketing degree qualified
• Liquor or Beverage industry experience is valued but not essential
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and familiarity with marketing software tools.
• Digital Marketing
• Event Management and/or background in Brand Activation

• Strong analytical and problem-solving skills.
• Excellent communication and interpersonal skills.
• Proficiency in market research and data analysis tools. (competency in excel and Nielsen)
• Experience with social media management and content creation.
• Strong organizational and time-management skills.
• Ability to work independently and as part of a team.
• Knowledge of branding principles and marketing strategies.
• Effective collaboration cross functionally
• Preparing and delivering effective presentations
• Creativity to identify alternative approaches and solutions
• A confident manner and the ability to influence and persuade constructively
• Passion to learn and win