Overview
We are not just offering a job but a meaningful career! Come join our passionate team!
As a Fortune 50 company, we hire the best employees to serve our customers, making us a leader in the insurance and financial services industry. State Farm embraces diversity and inclusion to ensure a workforce that is engaged, builds on the strengths and talents of all associates, and creates a Good Neighbor culture.
We offer competitive benefits and pay with the potential for an annual financial award based on both individual and enterprise performance. Our employees have an opportunity to participate in volunteer events within the community and engage in a learning culture. We offer programs to assist with tuition reimbursement, professional designations, employee development, wellness initiatives, and more!
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Responsibilities
This position is for a Campaign Technical Analyst in the Marketing department at State Farm, aligned to the Campaign Tooling team in the Marketing Tech Management division. Responsibilities of this position would include:
- Exploring campaign automation tech capabilities and implementing efficient processes within Marketing
- Assisting with campaign tool integrations within our current martech landscape
- Researching and driving implementation of CDP technology
- Implementing asset management tech and content management tech
- Developing taxonomy definitions and managing content intelligence technology as part of Performance Marketing
Qualifications
Additional Information:
- Self-motivated individual with experience working in an Agile environment
- Ability to learn new tools and apply new skills quickly
- At least 4-5 years' experience with campaign automation tools, journey build tools and content measurement tools
- Experience with customer data platform technology
- Experience with Batch and Real-Time process
- Experience in AWS environments preferable
- Data concepts, SQL querying and stored procedures is a plus
- Experience with tools in the CMS, CCM, DAM and Work flow management.
- Experience with unified taxonomy definitions and taxonomy management tools.
- Knowledge of atomic content and content taxonomy is a plus
- Knowledge of print, email and text marketing channels is a plus
- Experience with Multi-Channel output creation
- Experience with architecture for martech tools is preferable
- Proven high-level of communication capabilities (written and verbal)
- Ability to effectively communicate to both business and technical resources at all levels of the organization
- Ability to form good working relationships and influence business partners and vendors to get results
- Communicate effectively to high levels of leadership
- Ability to lead and drive work at a rapid pace
- Ability to quickly adapt to a changing environment
- Working knowledge of privacy rules and data impacts; PII data; SPI data
- Ability to foster innovation, diversity of thought, and incorporate new ideas