Assistant Director, Marketing and Communications

Title: Assistant Director Marketing and Communications
Department: Executive Office and Communications
Report to: Director, Marketing and Communications
Compensation: $77,600 - $88,700
FLSA: Exempt

LOCATION/HOURS

This is a full-time, hybrid position based out of our New York City office location. The Assistant Director will be expected to work in office 2-3 days per week and to staff program events as required, with the understanding that government and public health guidelines will help determine the extent to which it is safe to carry out in-person and onsite activities.  

ABOUT SEO MARCOMMS

The Marketing & Communications (MarComms) team is a highly collaborative and client-focused shared services function responsible for translating the organization's 60+ years of impact into compelling marketing narratives.

We are in search of a strong marketing generalist to align SEO branding across all programs, drive student enrollment, elevate the profile, and ultimately elevate the profile and attract and engage pre-professionals seeking career opportunities in the corporate sector.

POSITION OVERVIEW & RESPONSIBILITIES

The Assistant Director of Marketing and Communications is a dynamic role blending marketing strategy and execution. In this role, you will partner with the SEO Career team and other programs as assigned to develop cohesive marketing and communications plans designed to increase engagement for SEO participants, funders, and alumni. The Associate Director’s responsibilities include: 

Creative Strategy and Execution

• Partner with program teams to drive the strategic process of concepting creative marketing campaigns that achieve program goals for recruitment and events.
• Oversee the creation and design of collateral materials to support program needs.
• Coordinate digital campaigns, video production, graphic design, photography, copywriting, and social media efforts, ensuring alignment of messages across various media channels.
• Stay informed of market trends, industry news, and competitor strategies, and proactively adapt marketing plans to maintain a competitive edge.
• Work with contract developers to manage, update and create content for the SEO website.

Project Management

• Lead cross-functional working teams and collaborate with program team members to translate their vision and goals into a robust communication plan that drives results.
• Effectively prioritize tasks, allocate resources, communicate project timelines to key stakeholders, and meet deadlines.
• Provide a high-touch client experience through dedicated touch points and transparent communications.
• Determine KPI’s, and analyze the performance of marketing campaigns, using data-driven insights to inform strategic adjustments and optimize results.
• Act as the point of contact and liaison to external vendors, and support and staff events for students, participants, and partners, including coordinating photography and videography.

MINIMUM QUALIFICATIONS

• 7+ years of experience in marketing and communications, preferably in a nonprofit organization. Experience in career readiness programming and/or financial services is a plus.
• A Bachelor’s degree in Communications, Marketing or a related field or equivalent years of work experience.
• Working knowledge of email marketing, digital strategy, social media strategy, and basic public relations.
• Proficiency in HubSpot (or similar platform), Microsoft Office, WordPress, Google applications, Canva. Adobe application skills and graphic design skills are plus.
• Excellent project management, planning, prioritization, and organizational skills with the ability to execute projects through from conception to completion.
• Must have experience working in shared services or client-facing position and effectively collaborating and leading working teams.
• Direct experience developing creative campaigns and project plans and leveraging project management tools (e.g., Monday.com, Asana, Basecamp) desired.
• Excellent verbal and interpersonal communication skills; must be comfortable speaking to and engaging with a wide range of communities and through different avenues, including in-person, email, messaging platforms, video chats/conferencing, and phone calls.
• Technical proficiency in standard workplace applications like Zoom and Box.
• Direct experience with multicultural marketing is strongly preferred but not required. Must possess a deep curiosity and interest in culture and a pulse on trends, events, platforms, and thought leaders within the space.

COMPETENCIES

• Passion for SEO's mission: A deep curiosity and working knowledge of the barriers to entry and obstacles for pre-professionals launching careers in Corporate America, and a real passion and dedication to closing those opportunity gaps.
• Creativity & Innovation: An ability and openness to drawing inspiration from multiple sources (including arts, culture, data, and insights) and applying inventive thought processes to drive innovation, solve problems, and deliver results.
• Relationship Management: Proven ability to center the client experience and deliver high-touch services as both a self-starter and a team player who builds people-first relationships and prioritizes the SEO mission every step of the way.
• Critical Thinking: The capacity to anticipate needs, utilize best resources, and employ careful decision-making. Able to adjust to changes and work demands quickly while maintaining a strategic and tactical vision to complete work efficiently.
• Project Management: An affinity for strategic planning with the ability to break down issues into component pieces, build project work plans, assume accountability for timelines, lead cross-functional working teams, evaluate data for continuous improvement, and navigate ambiguity along the way.
• Cultural Competency: An ability to lead within a multicultural community and leverage learnings and insights to create culturally relevant, interesting, and engaging content that centers and celebrates different voices and views.
• Industry Knowledge: Working knowledge of SEO Career’s competitive landscape and SEO Career’s partner industry needs. Learn more SEO Career’s 40+ years of impact

COMPENSATION & BENEFITS  

SEO offers a competitive compensation package and comprehensive benefits plan including low-cost health, vision, and dental options, a generous holiday schedule and PTO policies, disability coverage, fully paid time off for new parents, and employer contributions to health reimbursement and retirement accounts. We are constantly working to improve our benefits each year based on the needs of our employees. We value wellness and strive to consistently use a DEIB lens to put people first and foremost.

The compensation listed in this posting reflects what SEO believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and SEO reserves the right to modify this pay range at any time.

EEOC Policy
At SEO we are committed to cultivating a team that embodies the backgrounds and experiences of the constituencies we serve and the communities we live in, and a workplace that reflects the impact we make in the world. Candidates from all communities – including people of color, women, members of the LGBTQIA+ Community, veterans, and people with disabilities are strongly encouraged to apply.

Equal Employment Opportunity is not just the law, it is our commitment.

Sponsors for Educational Opportunity is an Equal Opportunity/Affirmative Action Employer – M/F/D/V. We will consider all qualified applicants for employment regardless of race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, parental status, genetic information or characteristics, or any other legally protected status.

If you need accommodation while applying for a role with SEO, due to a disability, please email SEO Talent.