Senior Manager, Digital Experience Creative
JOB SUMMARY
The Senior Manager, Digital Experience Creative drives awareness, engagement and conversion within small, medium, large and vertical business segments. This role will lead strategy, requirements gathering, creative and content utilization for primary .com business website and oversight on digital experiences related to business segments, leveraging brand positioning, solutions strategies that apply Spectrum Business technology, connectivity, and internet/mobile solutions to meet the needs of businesses.
MAJOR DUTIES AND RESPONSIBILITIES
Responsible for defining strategic guidelines and standards for digital properties and interactions that exemplify our brand persona (visual, UX/UI, messaging, interaction, copy, feature, functionality).
Establish and lead evolution of business digital strategy roadmap outlining the experience vision and business objectives in relation to business long-range planning.
Create personalized content experiences using insights from customer data and behavioral analytics.
Implement rules-based site experiences that react to both organic traffic and campaign-based activities, using data-driven insights to engage key decision-makers.
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Build and refine audience segmentation strategies to target high-value targets with personalized content and experiences.
Drive awareness and engagement across digital channels, ensuring brand consistency and impact.
Partner with internal and external creative teams to deliver high-impact general and segment specific site pages, features and content.
Lead site-based community-building efforts extending the brand experience out to social media platforms to enhance engagement and customer advocacy.
Collaborate with product marketing, sales, and analytics teams to align marketing efforts with business goals.
REQUIRED QUALIFICATIONS
Required Skills/Abilities and Knowledge
- Deep knowledge of technology, connectivity, internet, and mobile industries.
- Proven success in executing digital experiences that drive lead generation and revenue growth.
- Expertise in SEO, content marketing, interactive tools, application design, and social media marketing.
- Experience with digital experience (AEM), Figma, marketing automation tools (Eloqua), CRM platforms (Salesforce), and analytics tools (Google Analytics, Adobe Analytics).
- Strong understanding of audience segmentation, personalization, and data-driven marketing.
- Ability to manage creative strategy and execution, working with cross-functional teams and external agencies.
- Excellent communication and leadership skills, with a passion for innovation and customer-centric marketing.
Required Education
- Bachelor's degree or equivalent experience
Required Related Work Experience and Number of Years
- B2B-related digital experience and website management, with a focus on brand-building, content marketing, personalized site experiences, and user experience 7+
- Skilled in developing user experiences and journeys, website architecture, content strategy, commerce, data-driven engagement strategies (interactive tools, features, functionality). 7+
- Deep expertise in SEO, thought leadership, lead nurturing, site optimization, social media, influencer marketing, and community engagement to increase visibility, accessibility and effectiveness of the Spectrum Business website across a number of critical KPIs. 7+
PREFERRED QUALIFICATIONS
Preferred Related Work Experience and Number of Years
- B2B and/or enterprise environment experience
WORKING CONDITIONS
- Standard Office
MPD686 2025-57042 2025
Here, employees don't just have jobs, they build careers. That's why we believe in offering a comprehensive pay and benefits package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.
A qualified applicant's criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
Get to Know Us Charter Communications is known in the United States by our Spectrum brands, including: Spectrum Internet®, TV, Mobile and Voice, Spectrum Networks, Spectrum Business and Spectrum Reach. When you join us, you're joining a strong community of 95,000 employees working together to serve more than 31 million customers in 41 states and keep them connected to what matters most. Watch this video to learn more.
Who You Are Matters Here We're committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. EOE, including disability/vets. Learn about our inclusive culture.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- Life Insurance
- Short-Term Disability
- Health Reimbursement Account
- Long-Term Disability
- FSA
- HSA With Employer Contribution
- On-Site Gym
- Mental Health Benefits
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Birth Parent or Maternity Leave
- Non-Birth Parent or Paternity Leave
- Family Support Resources
Work Flexibility
- Hybrid Work Opportunities
Office Life and Perks
- Commuter Benefits Program
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Personal/Sick Days
- Leave of Absence
- Paid Holidays
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Financial Counseling
- Relocation Assistance
- Company Equity
Professional Development
- Tuition Reimbursement
- Internship Program
- Leadership Training Program
- Associate or Rotational Training Program
- Promote From Within
- Mentor Program
- Access to Online Courses
- Lunch and Learns
Diversity and Inclusion
Company Videos
Hear directly from employees about what it is like to work at Spectrum.