Director, Business Social and Content Marketing

JOB SUMMARY

Responsible for creating a signature Social experience for the Spectrum Business Brand leveraging their deep marketing experience to develop content that will contribute increased awareness of our brand and drive engagement using social channels (internal and external). Provide the vision and strategy to guide a matrixed team of talented strategists, writers and designers toward a best of breed content and social experience integrating paid, owned, earned activities throughout the buyer's journey. This role will implement best practices and serve as key evangelist across the business segment (small, medium, large and verticals) to adopt and optimize content and social methodologies. This role will advance and evolve the content & social media marketing function and influencer tactics as a critical component across all integrated marketing activities such as brand activations, product announcements, events, and press activities.

• Establish data-driven approach to inform and build overall business editorial content and social strategy and increase engagement. Implementing testing strategies, SEO, content, copy and social ad format changes and conversion tactics to optimize performance. Define and lead business editorial strategy including ideation and planning of content/editorial calendars across platforms both internal and external.
• Create and oversee execution of content and social strategies that tell a consistent and compelling story that will improve brand awareness, recognition, favorability and growth objectives across business audience segments. Develop and manage the business content and social Marketing budget, maximizing spend and ROI to achieve goals.
• Leverage strong cross-functional relationships with internal and external stakeholders to establish sound processes. Collaborate with Portfolio & Insights team to identify segment trends and actionable insights to inform approach to content themes and planning. Partner with Acquisition teams to leverage content and social as key elements of marketing activations to generate sales and leads for sales teams. Partner with Creative Studio to develop an efficient and effective approach to content and social creative production. Integrate with Creative Operations to manage tagging, distribution of content and publishing of social to paid, owned and earned platforms.
• Shape social media campaigns with competitive and industry analysis and measurement frameworks; Set and analyze campaign metrics (KPIs) to measure success of initiatives and adjust in response to results. Develop and manage influencer marketing strategies including identification of influencers by business segment, social/creative platform ideas, execution and optimization.
• Stays up-to-date and informed on social platform capabilities, ad services, technologies, targeting, formats including the use of AI/GAI technology. Serves as subject matter expert for marketing organization. Navigate matrixed organizational structures, negotiate buy-in across diverse groups of stakeholders and diplomatically challenge the status quo while building strong collaborative relationships.

• Competent marketer within technology or telecom industries in the enterprise segment
• Competent in developing social experiences across buyers' journeys including determining requirements, guide development of concepts, and lead creative teams, measure performance and implement optimization strategies
• Expertise in social background with understanding of conversion techniques, testing strategies across social platforms
• Demonstrated fluency and experience in an agile marketing environment, to foster digitally-savvy culture across the broader organization
• Competent in developing and executing successful large-scale campaigns/products/initiatives and social media campaigns with measurable results. Has applied agile marketing methods to digital and social teams (scrums / squads / rapid time to market technics);MS Office
• Highly organized and self-motivated with strong interpersonal skills; proven experience hiring, managing and motivating a team
• Competent in working with all levels of cross-functional teams, fostering collaboration among peers and direct reports while achieving business objectives

• Marketing experience - 8
• Leadership Experience - 5
• B2B technology experience - 6

• B2B experience across numerous marketing disciplines (including demand generation and supporting digital funnels), and in all channels of social and targeted messaging and content editorial planning, creation and marketing
• Experience with implementing digital content marketing methods, and be experienced interpreting digital and social analytics
• Experience with native social platform tools for social listening/monitoring, account management, publishing, reporting as well as 3rd party tools (eg Hootsuite, Sprinklr) to integrate social and content activity into integrated business reporting
• Experience managing and optimizing internal (employee) and external social ecosystems and with campaigns, product announcements
• Familiarity with "design thinking"
• Experience managing outsourced agencies, vendors and distributed teams