Product Marketing Manager

Key Responsibilities

• Go-to-Market Leadership
• Help define positioning, messaging, and GTM strategy for Sonatype’s software supply chain security solutions.
• Partner with Product Management to align on roadmap priorities for future product line extensions (e.g. agentic AI, free-to-paid business models, and more) —using AI to analyze market demand, competitor moves, and emerging threat trends.
• Define value propositions that resonate with developer and security audiences.
• Coordinate and manage product launches, ensuring cross-functional alignment and strong market impact.
• Partner with the broader Marketing team to design and execute integrated campaigns that drive demand both for new customers and for expansion within our existing installed base.


• AI-Enhanced Content & Storytelling
• Use AI technology to research and produce solution briefs, sales decks, website content, webinars, video content, and whitepapers.
• Build and continuously refresh thought leadership around open-source risk and software supply chain resilience—combining AI-driven insights with your own expertise.
• Optimize Sonatype’s web presence with clear, differentiated product messaging that supports discovery and conversion.
• Serve as an evangelist for Sonatype solutions at events, webinars, and in industry media.


• Sales & Customer Enablement
• Develop AI-assisted enablement tools (battlecards, competitive tear-downs, objection handling guides, demo scripts).
• Help train Sales and Customer Success teams to position our products effectively against competitors.


• Market & Competitive Intelligence
• Monitor evolving threat vectors and competitive offerings in the software supply chain security market.
• Use AI to process large data sets (malware incidents, package statistics, regulatory updates) into actionable market intelligence.

Qualification

• Required
• 3+ years in enterprise SaaS Product Marketing of cybersecurity or developer products.
• Demonstrated experience using AI tools (ChatGPT, Claude, Jasper, Perplexity, AI-driven analytics platforms) as a core part of your professional workflow.
• Excellent storytelling and communication skills across technical and executive audiences.
• Ability to work independently, with strong collaboration skills in working with cross-functional, international teams and customers.
• Experience working in fast-paced environments and flexible to work with teams across various time zones.
• Excellent written and oral communication skills.


• Preferred
• 5+ years in enterprise SaaS Product Marketing of developer tools.
• Experience marketing AppSec, DevSecOps, or Security & Compliance solutions.
• Prior success positioning a technical product against well-established competitors.
• Resides in either EST or CST time zones
• Pragmatic Marketing certified