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Role Overview
Are you a strategic thinker who thrives on creativity and results? Is developing innovative marketing plans your superpower? If so, Sodexo has the perfect opportunity for you.
Sodexo's Campus Segment seeking an experienced Field Marketing Specialist to lead marketing efforts at SUNY New Paltz. In this role, you'll craft compelling campaigns and strategies that drive sales, engage students, and enhance the overall customer experience.
What You'll Do
- Develop and implement strategic, data-driven marketing and communications plans tailored to the campus community.
- Serve as the primary marketing lead, collaborating with campus leadership, students, interns, and Sodexo team members.
- Create engaging content for web, print, and social media platforms to drive meal plan sales, promote retail initiatives, and increase brand visibility.
- Lead the planning and execution of special events and campus activations that align with client goals and student interests.
- Maintain a consistent brand presence across all platforms-ensuring quality, alignment, and adherence to University Dining's voice and image.
- Conduct market research and gather student feedback to inform campaigns and continuously improve engagement.
- Analyze marketing performance data and adjust strategies based on trends and KPIs.
- Oversee the production and distribution of marketing materials, ensuring professional presentation and timely delivery.
- Participate in client meetings, develop semester reviews, and contribute to the annual marketing plan.
- Act as the liaison between Sodexo and SUNY New Paltz stakeholders, integrating the university's mission and values into marketing initiatives.
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What We Offer
Compensation is fair and equitable, partially determined by a candidate's education level or years of relevant experience. Salary offers are based on a candidate's specific criteria, like experience, skills, education, and training. Sodexo offers a comprehensive benefits package that may include:
- Medical, Dental, Vision Care and Wellness Programs
- 401(k) Plan with Matching Contributions
- Paid Time Off and Company Holidays
- Career Growth Opportunities and Tuition Reimbursement
More extensive information is provided to new employees upon hire.
What You Bring
- Minimum 3 years of marketing experience, including at least 1 year as the primary marketing lead for a single account.
- Strong creative, strategic, and analytical thinking skills.
- Proven success managing multi-channel marketing campaigns, including social media and print.
- Excellent organizational and time-management abilities in a fast-paced environment.
- Outstanding interpersonal, written, and presentation skills.
- Experience with Microsoft Excel and data reporting.
- Background in hospitality, foodservice, or higher education is strongly preferred.
- Experience managing projects, budgets, and marketing interns or student workers.
- Demonstrated ability to influence and collaborate across teams.
Who We Are
At Sodexo, our purpose is to create a better everyday for everyone and build a better life for all. We believe in improving the quality of life for those we serve and contributing to the economic, social, and environmental progress in the communities where we operate. Sodexo partners with clients to provide a truly memorable experience for both customers and employees alike. We do this by providing food service, catering, facilities management, and other integrated solutions worldwide.
Our company values you for you; you will be treated fairly and with respect, and you can be yourself. You will have your ideas count and your opinions heard because we can be a stronger team when you're happy at work. This is why we embrace diversity and inclusion as core values, fostering an environment where all employees are valued and respected. We are committed to providing equal employment opportunities to individuals regardless of race, color, religion, national origin, age, sex, gender identity, pregnancy, disability, sexual orientation, military status, protected veteran status, or any other characteristic protected by applicable federal, state, or local law. If you need assistance with the application process, please complete this form.
Qualifications & Requirements
Minimum Education Requirement - High School Diploma or GED or equivalent experience