Senior Product Marketing Manager, App Advertising

Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. Our products empower people to express themselves, live in the moment, learn about the world, and have fun together.

The Product team uses creativity, insights, and operational excellence to steer our product vision across Snap Inc. This team of designers, scientists, product managers and product marketers work in a highly collaborative environment to build the products and experiences that bring our community together in new and special ways. 

We’re looking for a Senior Product Marketing Manager to join the Product team!

What you’ll do:

• Be a recognized Mobile Advertising Solutions expert and collaborate with a group of Product Managers and Product Marketers to develop global go-to market strategies and plans, including product positioning, narrative, internal communications, and marketing activation strategies  

• Use market knowledge and analytical mindset to inform the roadmap, build global go-to market strategies, and coordinate ongoing marketing efforts to grow awareness, understanding, and adoption of Snapchat’s performance advertising solutions

• Develop extensive market research to identify new growth opportunities through qualitative and quantitative analysis, constantly assess the capabilities and value proposition of our ad products via market trends, advertiser feedback, and competitive benchmarking in order to influence our monetization strategy

• Drive successful cross functional alignment on go-to-market strategy and planning and track success metrics accordingly

• Inspire and educate both internal and external teams on Snapchat’s performance solutions for advertisers 

Knowledge, Skills & Abilities:

• Extensive knowledge of how to build ad tech for app developers

• Ability to deliver and oversee 1P solutions such as targeting, measurement, optimization, etc.

• Knowledge about app monetization models (IAA, IAP, freemium) and the tools these apps need to succeed

• Strong understanding of the mobile app ecosystem, including auction dynamics, mobile app measurement and attribution, programmatic buying, and mobile ad networks

• Ability to turn complex and nuanced concepts into simple actionable tasks

• Excellent interpersonal skills with a high attention to detail

• Ability to lead and mentor team members

Minimum Qualifications: 

• Bachelor’s degree in a related field such as business, economics, marketing or equivalent years of experience

• 7+  years of experience in product marketing, internet technology, or other relevant digital marketing fields

Preferred Qualifications:

• Track record of overseeing multiple products throughout their entire lifecycle: from pre-planning, to launch, to expanding features and maturing the solution post-launch

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets. If you have a disability or special need that requires accommodation, please don’t be shy and contact us at accommodations-ext@snap.com.

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid maternity & paternity leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!