Senior Business Marketing Manager, AR

Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. Our products empower people to express themselves, live in the moment, learn about the world, and have fun together.

The Marketing team at Snap articulates and brings to life who we are as a brand, why we exist, who we serve, and what value we have to offer. We are on a mission to build a best-in-case international marketing organization. With functions spanning global business and consumer marketing, consumer insights, creative, brand marketing, and marketing operations, the team enables and activates marketing initiatives across the entire Snap Inc. ecosystem.  

Over 200M people use Augmented Reality on Snapchat every day, but we are just scratching the surface of what’s possible with AR. 

We are a passionate team working hard to build and market the best augmented reality platform in the world, and create demand for AR advertising solutions. We’re looking for a Senior Business Marketing Manager, AR to join the Global Business Marketing team. You will be responsible for owning the strategic business positioning and marketing plan in support of AR monetization. You will lead a cross-functional team to fulfill key business objectives: build the Snap AR for business brand and drive adoption and loyalty for Snap’s AR Solutions. This person must be a highly collaborative, hands-on leader who is comfortable building strategies from the ground up, driving business metrics, and influencing others through storytelling, action, and results.

What you’ll do:

• Work closely with a cross-functional, executive team across Sales, Product, Insights, Data, and Finance, to help design and evolve our Snap AR for business growth strategy

• Review business performance and recommend new research, product, training, and operational solutions to achieve shared business growth KPIs 

• Develop global marketing strategies and campaigns that inspire and educate businesses around the world about the Snap AR ecosystem

• Use creativity and business acumen to reinforce how the SnapAR solutions deliver value and business results 

• Develop sales positioning and messaging, considering value proposition, target audience, competitive landscape, and other factors

• Manage the day-to-day execution of the Snap AR b2b marketing plan and associated projects

• Author briefs and partner with internal and external creative partners to design and launch campaigns that are as unique, creative, and compelling as AR itself

• Develop and maintain best-in-class collateral (e.g. sales narratives, emails, case studies/success stories, presentation documents, multi-sheets) that support the AR always-on education needs and demonstrate the value of Snapchat to clients

• Report on and analyze results, identify opportunities for optimization, recommend future campaign iterations to improve performance  

• Manage quarterly priorities and content development life cycles to ensure timely delivery of material

• Monitor the competitive space, industry news and trends to understand marketplace opportunities 

• Build strong working relationships with leaders across Snap’s Marketing, Global Solutions, Marketing Science, Creative Strategy, Product Marketing, Global Brands, and Global Business Solutions Teams - ensuring we’re leveraging successful AR initiatives across markets and touchpoints.

• Serve as external spokesperson for Snap AR for Business

Knowledge, Skills & Abilities

• Understanding of augmented reality, tools used to develop Lenses / AR Experiences, and associated marketplace opportunities for advertisers 

• Demonstrated ability to lead the development of creative, innovative solutions 

• Excellent written and verbal skills 

• Ability to engage all levels of the organization, with excellent relationship management abilities, strong interpersonal communication skills, and a strong sense of professionalism

• Ability to handle conflict appropriately, know when to delegate issues cross-functionally, and when to apply common sense

• Ability to plan for and execute projects with minimal guidance, and to work independently as well as collaboratively in a team environment

• Excellent organization skills, acute attention to detail, ability to handle multiple tasks in a fast-paced and time sensitive environment, while managing to on-time delivery 

• Demonstrated ability to use data to inform decision making and improve results

• Experience guiding creative production of campaigns, printed collateral, presentations, websites, videos, and other marketing materials

• Keynote presentation development experience

Minimum Qualifications

• Bachelor’s degree or equivalent experience

• 8-12+ years of relevant experience in marketing or strategy and development, with prior direct responsibility for developing and coordinating insights-led, impactful sales and marketing campaigns, delivering results that achieve business objectives

Preferred Qualifications

• Deep understanding of emerging technology and the relevant ecosystem

• Experience engaging at an executive level with cross-functional groups

• Experience presenting to senior executives

• Experience marketing digital learning management systems

• A passion for Snapchat and creativity!

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. If you have a disability or special need that requires accommodation, please don’t be shy and contact us at accommodations-ext@snap.com.

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid maternity & paternity leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!