Marketing Science Partner, China

Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. Our products empower people to express themselves, live in the moment, learn about the world, and have fun together.

Snapchat is the camera used by millions of people every day to Snap with family, watch Stories from friends, see events from around the world, and explore expertly curated content from top publishers. In short, we are a passionate team working hard to build the best platform in the world for communication and storytelling.

We are looking for an ad efficacy, measurement, analytics, and attribution practitioner to join us as a Marketing Science Partner for the APAC region.  This is a crucial, highly cross-functional, and high impact role in one of Snap’s most important regions.  As a Marketing Science Partner, you will be working alongside other Marketing Scientists to help develop, promote and implement Snap measurement internally to the region’s business teams, and externally to our clients and the broader advertising industry.  You will guide advertisers on how to understand the efficacy of their campaigns, and help them execute the right tests/research.  You will be a member of the International Marketing Science team with responsibilities that will impact Snap’s business globally.

As an ideal candidate, you possess strong knowledge of omni-channel brand & performance ad measurement, and are familiar with conducting business in this region. You have a strong understanding of ad measurement technologies (e.g. pixels, mobile measurement partners, multi-touch attribution, lift testing) and local/global research vendors & their capabilities.  You are able to articulate learning agendas to executives at client firms and their media agencies, and conduct the required testing and analysis to execute them. You are fully self-sufficient/creative in finding ways to get at the data and insights needed to tell the right story.

This is an Individual Contributor (IC) role, based in Beijing or Shenzhen.  You’ll have lots of client and leadership exposure, direct collaboration with Product, and client-facing teams, and play a key role in driving advertiser and revenue growth in one of our most exciting regions.

What you’ll do:

• You’ll  lead multiple high-impact XFN projects that fundamentally change the way advertisers measure, perform, and invest on Snapchat.

• You’ll operate near full autonomy and rarely need managerial direction.

• You’ll  build the business case, strategy and design on new and innovative methodologies used to inform product, partnerships and research roadmaps.

• Your ability to navigate complex data structures and experiment frameworks allows you to develop novel research and insights around ads efficacy and performance.

• Your ability to utilize advanced data and analytics tools (Jupyter, Python, R, Spark) allows you to develop repeatable meta analyses, customizable across verticals and geographies.

• Your research and deep methodology expertise drives demonstrable and durable changes in the performance and health of key solutions and is regularly featured with trade groups and committees.

• Your sales organization is not only highly effective at using measurement and insights in consultative selling but are top contributors to training and enablement roadmaps for their peers.

• Represent Snap at industry events as it pertains to measurement and/or marketing science solutions

• Engage in client and agency conversations, presentations of results, and advocate the right marketing science validated recommendations, design and setup of measurement studies.

• Conduct internal & external education & training workshops to raise awareness & advocacy of measurement solutions & analytical best practices

Knowledge, Skills & Abilities:

• Ability to structure and conduct analyses to generate insight and recommendations

• Clear and concise communication; comfortable with presenting insights and recommendations to senior leadership

• Understand concepts, measurement solutions, and underlying statistical fundamentals of the ads efficacy and measurement ecosystem

• Access, analyze, interpret, and communicate ads performance insights using a wide range of standard data science tooling

• Proficiency in advanced analytical tools (e.g. SQL, R, SAS) as well as measurement solutions including brand and conversion lift

• Understanding of applied statistics including sampling approaches, causal modeling, time series analysis, and data-mining techniques

• A strong understanding of Snapchat and the digital advertising and measurement ecosystem

Minimum Qualifications:

• Degree in a quantitative field such as Maths/Statistics, Finance, Economics, Engineering, Business (Masters or undergrad + equivalent experience)

• 4+ years of ad efficacy and insights research experience at a leading ad platform, agency, or research firm.

• Strong knowledge of ad measurement ecosystem (e.g., closed loop solutions, lift testing, multi-touch attribution, app install measurement, reach/audience) and industry trends 

• Marketing Science Partner is to manage clients and accounts whose business language is Chinese. Knowledge of the China Market is essential.

Preferred Qualifications:

• Experience working with sales teams in an analytic/quantitative capacity

• A track record of nuanced data-driven insights to a range of audiences

• Hands-on data analysis experience with standard technical tools like SQL, R, Matlab, Python, etc.

• Self-starter who is equally comfortable presenting to executives as being “plugged in” and writing queries/code

• Understanding of online and offline advertising and familiarity with Brand and Direct Response advertising and marketing frameworks, including ad effectiveness measurement techniques

• Media Agency, Research Agency, Insight, Analytics Team experience

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. If you have a disability or special need that requires accommodation, please don’t be shy and contact us at accommodations-ext@snap.com.