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Business Marketing Manager (CPG - Food and Beverage)



Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. Our products empower people to express themselves, live in the moment, learn about the world, and have fun together. 

The Marketing team at Snap articulates and brings to life who we are as a brand, why we exist, who we serve, and what value we have to offer. We are on a mission to build a best-in-class international marketing organization. With functions spanning global business and consumer marketing, consumer insights, creative, brand marketing, and marketing operations, the team creates marketing initiatives across the entire Snap Inc. ecosystem. 

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We’re looking for a Business Marketing Manager to join our NA Business Marketing team. You’ll lead B2B marketing initiatives for CPG (Food & Beverage) in North America and scale them globally to other markets around the world.

In this role, you’ll partner with several other teams at Snap in developing integrated marketing programs which educate and inspire advertisers to invest with Snapchat.

  • What you’ll do:

    • Create and execute marketing programs which deliver on Snap’s business strategy for the industry via integrated marketing campaigns, content development, thought leadership, industry partnerships, educational workshops, and events (virtual, and in-person.)

    • Develop industry strategy and marketing creative (narratives, videos, thought leadership, and success stories) to educate and inspire advertisers.

    • Amplify efforts across digital marketing channels owned and paid (Snapchat ForBusiness Blog, YouTube, Twitter, and LinkedIn among others.)

    • Partner with other senior leaders and cross-functional teams, including Insights, Creative Strategy, Product Marketing, Comms, Marketing Science, and Sales to ensure our marketing delivers on Snap’s overarching business goals. 

    • Engage with the advertising community and act as the external face of Snapchat by presenting industry thought leadership on stage at internal and external events.

    • Partner with marketing teams in Europe, the Middle East, and Asia Pacific to scale the industry marketing strategy, programs, and content globally. 

    • Manage marketing budget and measure the effectiveness and ROI of industry  marketing programs.

  • Knowledge, Skills & Abilities: 

    • Demonstrated success building integrated marketing campaigns and creative.

    • Deep proficiency in storytelling with specific experience translating industry insights and product recommendations into marketing content. 

    • Superb track record for operating at a fast pace and managing multiple projects simultaneously.

    • Experience guiding creative development and production of campaigns, sales content, presentations, websites, and videos. 

    • Ability to initiate and drive projects to completion with minimal guidance, and to work independently as well as collaboratively in a team environment. 

    • CPG Industry experience required.

    • A passion for Snapchat and creativity!

  • Minimum Qualifications: 

    • 7+ years of marketing experience developing integrated marketing campaigns, inclusive of strategy, positioning messaging and creative,  for a brand or product in a marketing organization.

    • 3+ years experience in CPG (Food & Beverage)

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets. If you have a disability or special need that requires accommodation, please don’t be shy and contact us at

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid maternity & paternity leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!

Job ID: d09ae20d6598321896f774a2219967a679988332800b1ca3bc94dc6e3a980879
Employment Type: Other