Brand Insights Lead

Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. Our products empower people to express themselves, live in the moment, learn about the world, and have fun together.

The Marketing team at Snap articulates and brings to life who we are as a brand, why we exist, who we serve, and what value we have to offer. We are on a mission to build a best-in-class international marketing organization. With functions spanning global consumer and business brand marketing, consumer insights and strategy, creative, and marketing operations, the team enables and activates marketing initiatives across the entire Snap Inc. ecosystem. 

We’re looking for a Brand Insights Lead to join our Marketing Insights & Strategy team!

• What you’ll do:

  • Partner with Marketing, Strategy, Media, Finance, Product, and Data Science teams to establish and refine marketing strategies for Snap Inc features / products / initiatives related to developers, augmented reality, and camera (both Snapchat and hardware).

  • Independently manage complex internally-facing brand insights projects of varying scope including custom 3P studies, syndicated sources, and 1P research.

  • Employ a variety of market research methods / techniques such as positioning testing, segmentation creation and usage, brand tracking techniques and best practices, focus groups, IDIs, ethnographies, MaxDiff positioning studies, conjoint/discrete choice models.

  • Fully plan and execute the end-to-end process for quantitative and qualitative research studies, including vendor management / onboarding, research briefs and proposals, questionnaire / discussion guide development, data analysis, deliverable creation, socialization, and stakeholder management / engagement.

  • Gain and evangelize a holistic understanding and appreciation for key Snap audience targets (needs, wants, and desires).

  • Build and maintain relationships across Marketing and the broader Snap organization.

  • Proactively monitor syndicated sources for relevant insights and socialize as appropriate to internal stakeholders.

• Knowledge, Skills & Abilities:

  • Fluent in qual and quant- understands when to use what method and how to blend various methods together.

  • Understanding of a variety of market research methods / techniques and how/when to use within Marketing (positioning and copy testing, segmentation creation and usage, brand tracking techniques and best practices, focus groups, IDIs, ethnographies, MaxDiff positioning studies, conjoint/discrete choice models).

  • Knowledge of statistical concepts and how to apply them to research methods.

  • Understanding of how to evaluate the efficacy of a marketing campaign.

  • Strong synthesis skills across multiple types of research.  Makes recommendations with a strong, data-driven point of view.

  • Understands where to "poke holes" and challenge research to make outcomes more bulletproof.

  • Keen ability to connect the dots between disparate sources and think strategically about how recommendations will impact the bottom line of the business in the short-term and long-term.

  • Exceptional attention to detail with an eye for presentation design and conveying granular data in a digestible way.

  • Able to lead research with minimal oversight and strong strategic thinking capabilities.

  • Proven ability to excel in a fast-paced environment, work flawlessly under tight deadlines, and prioritize across several simultaneous projects.

  • Excellent written and verbal communication skills.

  • Strong interpersonal skills with a team player attitude.

  • A passion for Snapchat and understanding consumer behavior.

• Minimum Qualifications: 

  • BS/BA degree or equivalent years of experience.

  • 8+ years of experience in global market research; 3+ years working in brand-side marketing.  

• Preferred Qualifications:

  • Experience researching developers and/or AR creators perceptions and needs.

  • Experience working in augmented reality, camera apps, and/or hardware.

  • Experience in audience development and pricing model creation.

  • Deep understanding of Snap and what makes it so unique.

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets. If you have a disability or special need that requires accommodation, please don’t be shy and contact us at accommodations-ext@snap.com.

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid maternity & paternity leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!