Vice President, Communications

The Moment

Tennis Channel is redefining what a sports media brand can be-expanding from a linear network into a multi-platform powerhouse with live events, streaming apps, FAST channels, original programming, and a growing footprint in pickleball.

And we need the world to know that.

We're hiring a Vice President, Communications to lead the charge in telling our story-to fans, the press, the industry, and the culture at large. This is a solo-player role (for now) with executive visibility and creative runway. You'll craft and execute our PR strategy from the ground up-connecting the dots across internal departments, building media relationships that matter, and creating the tools and structure that elevate our voice. As the function evolves, this role may also collaborate closely with or provide oversight of our organic social presence to ensure a unified brand voice.

If you're a one-person powerhouse with sharp instincts, fast reflexes, and an eye for the headline-this is your court.

This role is based in our Santa Monica office.

What You'll Own

Build the Narrative

• Own and evolve the Tennis Channel PR calendar, identifying internal moments that deserve external spotlight-across programming, events, partnerships, product, talent, and leadership
• Create processes and workflows that make cross-departmental storytelling easier, faster, and more strategic
• Craft press releases, talking points, briefing docs, and award submissions that break through the noise

Expand the Coverage

• Secure earned media across consumer, lifestyle, sports, entertainment, and trade verticals
• Cultivate strong relationships with press and thought leaders, including tournament and tour communications leads, brand partners, and platform stakeholders
• Drive proactive media pitching, editorial integrations, and executive/talent media opportunities

Shape the Strategy

• Translate business priorities into a cohesive comms strategy that supports tune-in, app growth, and brand awareness
• Manage press needs across all platforms: Linear, Streaming (App), FAST, and Digital (Tennis Channel, Tennis Channel 2, Tennis Channel App, Tennis Channel International FAST, tennis.com, Pickleballtv FAST, PBTV App)-with a close partnership to the Organic Social team to ensure messaging and amplification are aligned
• Collaborate closely with internal Marketing, Programming, Distribution, Partnerships, Product, Production, and Industry Relations teams

Operate Like an Agency

• Own metrics, reporting, and earned media valuation
• Support or lead crisis comms when needed with calm and clarity
• Partner with external PR firms or freelancers on a project basis, guiding tone, timing, and execution
• Prepare executives and talent for media appearances and interviews
• Collaborate with the Social Media team to translate communications priorities into fan-facing narratives on owned channels when needed

What You Bring

• 10+ years of public relations or communications experience in media, sports, or entertainment
• Bachelor's degree
• Killer instincts for what makes news-and how to frame it in ways that editors and audiences care about
• Rolodex of press contacts across multiple verticals, from Deadline to Digiday to The Athletic
• Strong writing chops with the ability to flex voice across channels and contexts
• Experience working cross-functionally in fast-moving environments with shifting priorities
• Proven ability to drive and deliver in a solo capacity-while building towards a scalable function
• Familiarity with how communications and organic social strategies complement one another-able to partner closely with social leads to create a unified brand voice
• Confidence working directly with senior leadership, on-air talent, and high-profile partners
• A love for tennis or live sports is a plus-but a passion for storytelling is non-negotiable

Why This Role

You'll report directly to the SVP of Marketing and partner closely with our Chairman and CEO, Head of Programming, and Distribution leads-shaping the voice and visibility of Tennis Channel during a pivotal transformation. This is a rare opportunity to take the reins of a lean, strategic, and modern communications function-with creative autonomy and high executive impact. Let's build the playbook together.

Tennis Channel is proud to be equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.

About PickleballTV

Pickleballtv (PBTV) is the 24-hour television home of America's fastest growing sport. With coverage of tournaments throughout the year, the network offers 1,000+ hours of live matches from the game's top professionals and biggest stars. PBTV also provides viewers with first-class instruction, exclusive lifestyle programming and studio news content and more.

About Tennis Channel

Tennis Channel is the media home to two twenty-four-hour television networks, a subscription streaming service, online magazine and podcasts dedicated to the sport and its unique lifestyle. The tennis-media hub is home to every aspect of the wide-ranging, worldwide tennis community. Tennis Channel is carried nationwide by every one of the top ten pay-TV service providers.


About Sinclair

Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks; and owns Tennis Channel and multicast networks Comet, CHARGE!, ROAR, and The Nest. Sinclair's content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation's largest streaming aggregator of local news content, NewsON. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net.


About the Team

The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open-door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let's talk.

The base salary compensation range for this role is $158,000 to $175,000. Final compensation for this role will be determined by various factors such as a candidates' relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, sick leave, vacation time, personal time, parental leave and employee stock purchase plan.

#tennis

Client-provided location(s): Santa Monica, CA

Job ID: sinclair-15181

Employment Type: FULL_TIME

Posted: 2025-08-29T20:09:04