Digital Content Manager

WSET ABC 13 in Lynchburg, Virginia has an immediate opening for a Digital Content Manager to oversee news content for overall fairness, balance, and accuracy on our digital and social media platforms. The ideal candidate will produce daily digital and social content, oversee digital producers, and implement our strategy to grow our audience on all of our digital platforms. You will work closely with producers and reporters on daily selection and coverage. The expectation is that the Digital Content Manager will lead by example.

Responsibilities of our Digital Content Manager will include (but are not limited to):

• Oversee digital and social platforms to ensure we are serving our local communities by sharing relevant information to alert, protect, and empower our audiences
• Supervise digital producers, review stories and posts, and provide feedback to encourage powerful storytelling
• Collaborate with News Directors and other station managers to create special content
• Spearhead management and innovative management of social media channels, including growing our YouTube channel
• Edit both short-form and long-form videos to upload on social media and YouTube
• Use social media analytics tools such as Sprout Social to monitor our audience and social platforms
• Use Google Analytics to keep an eye on website performance and informing future content decisions

• Proven track record of creating compelling and engaging stories across multiple platforms
• Ability to perform well under pressure, experience managing breaking news, and meeting strict deadlines
• Expert multitasker with the ability to pivot on a moment's notice
• Excellent news judgment and analytical skills
• Creative and enterprising spirit
• Ability to identify problems and provide solutions
• A strong commitment to journalistic standards and ethics
• Extraordinary people skills with an emphasis on coaching and motivating
• Strong understanding of how to drive digital traffic
• A college degree in Journalism or a related field is preferred
• Strong writing skills and a proven track record for getting results on initiatives