Senior Marketing Data Analyst

We are a leading global software company dedicated to the world of computer aided design, 3D modeling and simulation- helping innovative global manufacturers design better products, faster! With the resources of a large company, and the energy of a software start-up, we have fun together while creating a world class software portfolio. Our culture encourages creativity, welcomes fresh thinking, and focuses on growth, so our people, our business, and our customers can achieve their full potential.

We are seeking a highly skilled and experienced Senior Marketing Analyst to join our team. The ideal candidate will have a strong background in marketing analytics, with a focus on advanced data analysis, revenue measurement, and strategic insights. This role will be instrumental in optimizing our marketing efforts and driving revenue growth.

Key Responsibilities:

• Develop and implement advanced analytics strategies to support marketing initiatives.
• Utilize Forrester's B2B Revenue Waterfall™ to align marketing and sales efforts around customer value and maximize revenue potential.
• Analyze and interpret complex data sets to provide actionable insights and recommendations.
• Measure and evaluate marketing performance using functional and impact metrics, ensuring alignment with business goals.
• Understand and support web analytics to track and optimize online marketing efforts.
• Leverage Microsoft Power BI for data visualization and reporting.
• Utilize Oracle and Snowflake databases for data management and analysis.
• Apply knowledge of marketing technology, including Oracle Eloqua, Segment Data Capture, and Twilio Engage CDP.
• Collaborate with cross-functional teams to identify and address opportunities within buying groups.
• Create and maintain dashboards and reports to track key performance indicators (KPIs) and marketing effectiveness.
• Conduct in-depth analysis of marketing campaigns, customer behavior, and market trends.

• Bachelor's degree in Marketing, Business, Statistics, or a related field; Master's degree preferred.
• 7+ years of experience in marketing analytics or a related field.
• Proficiency in data analysis tools and software (e.g., SQL, Python, R, Tableau).
• Strong understanding of Forrester's B2B Revenue Waterfall™ and its application in marketing and sales alignment.
• Experience with functional and impact metrics to measure marketing performance.
• Experience with Alteryx or similar data automation tools.
• Excellent analytical, problem-solving, and communication skills.
• Ability to work collaboratively in a fast-paced, dynamic environment.

• Team Collaboration: Ability to work effectively with cross-functional teams to achieve common goals.
• Adaptability: Flexibility to adjust to changing priorities and new challenges.
• Leadership: Capability to lead projects and mentor junior team members.
• Communication Skills: Strong verbal and written communication skills to convey complex information clearly.
• Attention to Detail: Keen eye for detail to ensure accuracy in data analysis and reporting.
• Strategic Thinking: Ability to think critically and strategically to drive business decisions.
• Process Optimization: Skills in optimizing processes to improve efficiency and effectiveness.
• Data-Driven Decision Making: Proficiency in using data to inform and drive decision-making processes.
• Cross-Functional Collaboration: Experience working across different departments to achieve business objectives.
• Project Management: Strong project management skills to handle multiple tasks and deadlines.
• Advanced Analytics Skills: Expertise in advanced analytics techniques and tools.
• Stakeholder Engagement: Ability to engage and influence stakeholders at various levels of the organization.