Senior Content Strategist

You'll help define and implement content strategies that support complex buyer journeys-from awareness to consideration to conversion - across a global, multilingual audience. You'll also be a key player in integrating SEO and taxonomy best practices to ensure content is findable, structured and performance driven.

Key responsibilities

• Develop and maintain clear, user-centered content structures to increase site usability and consistency across digital experiences.
• Craft and evolve messaging frameworks that connect technical capabilities to customer value.
• Develop content journeys in partnership with product subject matter experts, UX and marketing to ensure seamless narrative flows.
• Conduct and apply insights from content audits, journey mapping, competitive research and performance metrics.
• Collaborate with SEO and taxonomy experts to ensure content discoverability and alignment with global governance.
• Create or oversee creation of content for web pages, resource centers and campaign hubs.
• Lead content strategy work for key projects and areas of the Siemens B2B digital ecosystem, aligning business goals with customer needs.
• Mentor content designers and strategists while fostering a culture of editorial excellence and collaboration.

Qualifications

• Proven professional experience in content strategy, UX writing or editorial roles-ideally within enterprise B2B, SaaS or industrial technology contexts.
• Demonstrated success crafting digital content strategies that drive measurable impact.
• Deep understanding of the B2B buyer journey, SEO principles and content performance metrics.
• Strong storytelling skills-especially when translating technical or complex topics into user-friendly narratives.
• Experience working cross-functionally with product, design, SEO, marketing and development teams.
• Familiarity with structured content systems, CMS platforms, localization workflows and taxonomies.
• Excellent communication, collaboration and presentation skills.
• A portfolio showcasing strategic thinking, writing samples and content system design (preferred).
• Ability to work effectively in a fast-paced, dynamic environment.
• Experience leading larger, multi-faceted projects.

Preferred qualifications

• Background in industrial technology, engineering or manufacturing-related industries.
• Experience with mapping out page architectures and content structures based on audience and customer journey stages.
• Experience with content design systems and component-based authoring.
• Familiarity with Contentful, SEMrush, Confluence and Figma.

Why us?

Working at Siemens Software means flexibility - Choosing between working at home and the office at other times is the norm here. We offer great benefits and rewards, as you'd expect from a world leader in industrial software.

A collection of over 377,000 minds building the future, one day at a time in over 200 countries. We're dedicated to equality, and we welcome applications that reflect the diversity of the communities we work in. All employment decisions at Siemens are based on qualifications, merit, and business need. Bring your curiosity and creativity and help us shape tomorrow!

Siemens Software. Transform the Everyday with Us

The salary range for this position is $101,900 to $183,400 and this role is eligible to earn incentive compensation. The actual compensation offered is based on the successful candidate's work location as well as additional factors, including job-related skills, experience, and relevant education/training. Siemens offers a variety of health and wellness benefits to employees. Details regarding our benefits can be found here: www.benefitsquickstart.com. In addition, this position is eligible for time off in accordance with Company policies, including paid sick leave, paid parental leave, PTO (for non-exempt employees) or non-accrued flexible vacation (for exempt employees).

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Equal Employment Opportunity Statement
Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.

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Criminal History
Qualified applications with arrest or conviction records will be considered for employment in accordance with applicable local and state laws.