Marketing Data Analyst
Today• Livonia, MI
We are a leading global software company dedicated to the world of computer aided design, 3D modeling and simulation- helping innovative global manufacturers design better products, faster! With the resources of a large company, and the energy of a software start-up, we have fun together while creating a world class software portfolio. Our culture encourages creativity, welcomes fresh thinking, and focuses on growth, so our people, our business, and our customers can achieve their full potential.
Position Overview: We're looking for a data-driven, strategic Marketing Analyst to join our high-impact team. In this role, you'll transform complex data into actionable insights that drive marketing performance, revenue growth, and customer value. You'll work at the intersection of marketing analytics, MarTech, and sales alignment, using tools like Power BI, SQL, Oracle Eloqua, and Forrester's B2B Revenue Waterfall™ to shape our go-to-market strategy.
Key Responsibilities:
- Analyze large, complex datasets using SQL to uncover trends and opportunities.
- Build and maintain interactive dashboards and data visualizations in Power BI.
- Track and optimize marketing KPIs, functional metrics, and impact metrics.
- Apply Forrester's B2B Revenue Waterfall™ to align marketing and sales around buying groups.
- Leverage web analytics and customer journey analytics to improve digital marketing performance.
- Use Oracle, Snowflake, and Alteryx for data management and automation.
- Collaborate cross-functionally with sales, operations, and product teams to drive data-informed decisions.
- Optimize processes and workflows using marketing technology (MarTech) tools like Segment CDP and Twilio Engage.
Qualifications:
- Bachelor's degree in Marketing, Business, Statistics, or a related field (Master's preferred).
- 5+ years of experience in marketing analytics, revenue marketing, or a related field.
- Proficiency in SQL, Excel, and Power BI.
- Experience with Alteryx or similar data automation tools.
- Strong understanding of B2B marketing and revenue alignment frameworks.
- Familiarity with Oracle Eloqua, Segment, Twilio Engage, and Snowflake.
- Excellent communication skills with the ability to present complex data clearly to stakeholders.
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Soft Skills:
- Strategic Thinking - You see the big picture and connect data to business outcomes.
- Cross-Functional Collaboration - You work seamlessly with teams across the organization.
- Stakeholder Engagement - You influence decisions at all levels with data-backed insights.
- Process Optimization - You streamline workflows for efficiency and scalability.
- Adaptability - You thrive in fast-paced, evolving environments.
- Attention to Detail - You ensure accuracy in every analysis and report.
- Project Management - You juggle multiple priorities and deliver on time.
Disclaimer: Please note that, due to the current integration framework, this opportunity is currently available exclusively to employees of Altair and DISW. While there is a possibility that the position may be made available to all Siemens employees through a future external posting, this is not guaranteed. We appreciate your understanding and cooperation during this transitional period. This communication does not constitute a promise or guarantee of future employment opportunities beyond the current scope.
Why us?
Working at Siemens Software means flexibility - Choosing between working at home and the office at other times is the norm here. We offer great benefits and rewards, as you'd expect from a world leader in industrial software.
A collection of over 377,000 minds building the future, one day at a time in over 200 countries. We're dedicated to equality, and we welcome applications that reflect the diversity of the communities we work in. All employment decisions at Siemens are based on qualifications, merit, and business need. Bring your curiosity and creativity and help us shape tomorrow!
Siemens Software. Transform the Everyday
#LI-PLM
#LI-HYBRID
You'll Benefit From
Siemens offers a variety of health and wellness benefits to our employees. Details regarding our benefits can be found here.
The pay range for this position is $101,900 - $183,400 annually with a target incentive of 5-8 of the base salary. The actual wage offered may be lower or higher depending on budget and candidate experience, knowledge, skills, qualifications, and premium geographic location.
Equal Employment Opportunity Statement
Siemens is an Equal Opportunity Employer encouraging inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.
EEO is the Law
Applicants and employees are protected from discrimination on the basis of race, color, religion, sex, national origin, or any characteristic protected by Federal or other applicable law.
Reasonable Accommodations
If you require a reasonable accommodation in completing a job application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please fill out the accommodations form by clicking on this link Accommodation for disability form. If you're unable to complete the form, you can reach out to our AskHR team for support at 1-866-743-6367. Please note our AskHR representatives do not have visibility of application or interview status.
Pay Transparency
Siemens follows Pay Transparency laws.
California Privacy Notice
California residents have the right to receive additional notices about their personal information. To learn more, click here.
Criminal History
Qualified applications with arrest or conviction records will be considered for employment in accordance with applicable local and state laws.
Client-provided location(s): Livonia, MI
Job ID: Siemens_Digital-472156-en-2
Employment Type: OTHER
Posted: 2025-08-27T19:07:55
Perks and Benefits
Health and Wellness
- Health Insurance
- Health Reimbursement Account
- Dental Insurance
- Vision Insurance
- Life Insurance
- Short-Term Disability
- Long-Term Disability
- FSA
- FSA With Employer Contribution
- HSA
- HSA With Employer Contribution
- Fitness Subsidies
- On-Site Gym
- Pet Insurance
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Birth Parent or Maternity Leave
- Non-Birth Parent or Paternity Leave
- Family Support Resources
- On-site/Nearby Childcare
- Adoption Leave
Work Flexibility
- Flexible Work Hours
- Remote Work Opportunities
- Hybrid Work Opportunities
- Work-From-Home Stipend
Office Life and Perks
- Commuter Benefits Program
- Casual Dress
- Happy Hours
- Snacks
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Unlimited Paid Time Off
- Paid Holidays
- Personal/Sick Days
- Sabbatical
- Leave of Absence
- Volunteer Time Off
Financial and Retirement
- 401(K)
- 401(K) With Company Matching
- Pension
- Company Equity
- Stock Purchase Program
- Performance Bonus
- Relocation Assistance
- Financial Counseling
- Profit Sharing
Professional Development
- Tuition Reimbursement
- Learning and Development Stipend
- Promote From Within
- Mentor Program
- Shadowing Opportunities
- Access to Online Courses
- Lunch and Learns
- Internship Program
- Work Visa Sponsorship
- Leadership Training Program
- Associate or Rotational Training Program
Diversity and Inclusion