Primary Function:
This position is within the Digital Power global Line of Business, which is part of the Energy Management business and Digital Energy division. Digital Power leads the Digitalization and Decarbonization of electrical distribution with offers in Software, Power & Energy Monitoring, Power Quality Correction, Protective Relays and Distribution Automation.
Within Digital Power agile operating model and organized as a chapter supporting our business leagues (products, software, systems), Digital Power marketing function encompasses leading upstream marketing activities (e.g. strategic marketing, internal & external data intelligence) and offer(s) portfolio management (e.g. offer design & innovation, offer management) while supporting demand generations activities (e.g. Marcom, launch planning & execution, activation) led by Digital Energy Global market & commercial team. The chapter (~60 persons) encompasses a large group of offer marketing owners, supported by league marketing leaders and a central team (strategic marketing, data management, Marcom). Considering future market disruptions that need to be anticipated and overall need to transform our business models & improve our effectiveness in an agile setup, a functional transformation program has been launched to evolve towards a future-ready marketing chapter.
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Based in on one of Digital Power hub in France (Grenoble, Lattes, Paris) or India (Bangalore) reporting to the Digital Power VP Strategy & Marketing Chapter Leader, the Marketing Excellence leader will lead the transformation of Digital Power Marketing capability on a daily basis, orchestrating various workstreams (e.g. talent & skills, process, tools & methodology etc.) while operating as a coach & catalyst of change for the entire community.
Main Responsibilities:
1. Orchestrating the overall marketing transformation program for the LoB
• Lead detailed design of the program, including target blueprinting & transformation workstreams definition, governance setup and associated milestones / KPIs settings
• Launch & monitor program execution, ensuring consistent implementation of all relevant set of activities across the Line of Business (including management of potential interdependencies & bottlenecks)
• Establish framework to monitor / measure progressive impact of the transformation (e.g. tangible results, intangible enhancements & evolutions)
• Ensure continuous engagement of all program stakeholders (sponsors, workstream leaders or contributors, champions etc.)
• Drive internal communication effort on the program
2. Leading or contributing to the design & execution of selected transformation workstreams
• Lead / co-lead with other key functions (e.g. HR, training & development, agile excellence) some of the transformation workstreams requiring central steering & execution, e.g.:
o Clarification of marketing roles & responsibilities
o Upskilling of the marketing population
o Development & implementation of best-in class methods, tools & process across the end-to-end marketing value-chain
o Evolution of our agile operating model towards a more customer centric approach
3. Acting as coach & agent of change for the entire marketing community of Digital Power
• With the help of league marketing leaders & potential change champions, facilitate cross fertilization and sharing of marketing best practices across the entire organization
• Coach marketing leaders and/or offer marketing owners on specific topics / projects to ensure smooth adoption of best practices and effective mindset transformation
• Support marketing chapter leader in building a true marketing community spirit around the transformation & long-term vision for the Line of Business
Qualifications
• 7-10 years of experience in the marketing function, ideally through previous role in strategic marketing and/or product management in a technical environment
• Solid understanding of Schneider Electric (or similar) environment, organization, and key processes (e.g. OLM, strategic planning etc.)
• Past experience in a role of influencer or "change agent" , demonstrating ability to drive change in complex & multi-cultural environment
• Strong project / program management skills
• Ability to operate with high autonomy on a daily basis
• Outstanding oral and written communication skills, with the ability to synthesize and convey technical and marketing concepts simply and effectively (Proficient use of Power Point required)
• Good interpersonal skills
o Collaborative & driven team player
o Open-mindedness, actively listens & values others' views
o Ability to connect with people easily, capable of working & collaborating across multiple diverse geographies & cultures
Role will require regional / global travels across the year (up to ~20% of the time)
Schedule: Full-time
Req: 009G1H