GM Digital Marketing

Digital Marketing Manager

Role mission

Join Schneider Electric's global campaign team as a Digital Marketing Manager / Senior Digital Marketing Manager to drive impactful digital-first campaigns and initiatives that support global business units and key operations such as Home Distribution, International Operations, and etc . This role will collaborate across global, regional, and country teams to transform digital marketing practices, deliver innovative end-to-end campaigns, and foster digital marketing community engagement within Schneider Electric.

Main responsibilities

1. Digital Campaign Strategy & Execution

• Develop and execute global digital marketing campaigns aligned with the global business strategy across key business.
• Deliver targeted, compelling end-to-end digital experiences through paid media, social media, search, content marketing, web, and SEO channels.
• Identify risks, gaps, and opportunities in existing digital projects, campaigns, and initiatives to ensure continuous improvement and innovation.

• Contribute to Schneider Electric's digital marketing transformation by addressing existing challenges and accelerating the adoption of digital-first practices.
• Drive innovation in digital media, campaign design, on-line events , and commerce to ensure Schneider remains at the forefront of digital marketing trends.
• Lead pilots with global business units and regional teams to implement end-to-end campaign planning, shape opportunities, drive the adoption of new MarTech stacks, and unify campaign measurement to accelerate business growth and digital marketing transformation.

• Build strong relationships with stakeholders across global, regional, and country marketing teams to align digital strategies and ensure consistency.
• Drive internal community engagement initiatives to drive adoption and knowledge-sharing of digital marketing best practices.

• Monitor and evaluate campaign effectiveness through data-driven analysis, leveraging digital tools and KPIs to optimize performance.
• Provide actionable insights to inform future campaigns and ensure alignment with business objectives.

• Minimum 8+ years of marketing communication experience, with at least 5 years focused on digital marketing.
• Proven track record in managing global roles and multi-country campaigns.
• Experience working in B2B or IT industries, especially in Energy or Automation, is highly preferred.
• Strong knowledge of digital marketing channels, including asset development, paid media, SEO, and social media strategies.
• Ability to identify trends and opportunities to drive digital innovation and maximize ROI.
• Experience in managing complex digital campaigns that span across regions and touchpoints.

• Excellent written and verbal communication skills in English.
• Ability to engage and influence global and regional stakeholders.
• Proactive, self-motivated, and skilled in responsibility-driven execution.

• Strong business understanding with a customer-centric mindset.
• Experience in analyzing campaign data, tracking KPIs, and delivering actionable insights.

• Bachelor's degree or above in Marketing, Communications, or related fields.
• Advanced degree preferred.
• Professional marketing certifications are a plus.