Director of Marketing Excellence
To enable Sanofi's Play to Win ambition, and to compete and win in an ever-changing and increasingly competitive healthcare environment, we have created the Marketing Operations and Execution Team, of which the Director of Marketing Excellence for US Vaccines plays a critical role.
Who you are:
You want to coach, inspire, and role model vaccine marketing excellence. You can thrive within a transformation culture. You are regarded as a marketing expert and gained your experience from Sanofi and/or other vaccine manufacturers.
You have a strong understanding of Sanofi's Winning Ways of Marketing and the Marketing Excellence Tools (MEx). You are highly customer centric, consultative, a strong collaborator, and passionate about professionalizing vaccine marketing and raising the marketing excellence capabilities across the US Vaccines Commercial Teams that ultimately delivers incremental growth. You have the ability to interact with all levels of leadership.
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You display a strong and genuine interest in helping US Vaccines realize its Go-to-market transformation by inspiring and equipping marketers with leading edge capabilities to deliver impact and results.
The Team:
You will be joining the Marketing Operations and Execution Team within US Sanofi Vaccines. You will be an integral member of the team and will work closely with the US Marketing Franchises and the Global Marketing Excellence Team.
Job Description Summary:
The Director of Marketing Excellence is responsible for building vaccine marketing capabilities within the US Vaccines Commercial Team, assisting the Marketing Teams in understanding and leveraging the Sanofi MEx tools to make informed "where to play" and "how to win" choices based on strong customer and vaccine market insights, and partnering with the Global Marketing Excellence Team to lead the US Vaccines annual brand planning process.
Essential Job Duties and Responsibilities:
The successful candidate will be required to:
- Identify capability gaps within the US Vaccines Commercial Team and establish a roadmap for their resolution while simultaneously staying abreast of external best practices and raising internal standards accordingly
- Drive a vaccine marketing cultural change towards a truly customer-centric model that is insights driven and externally focused
- Lead the development and execution of foundational and advanced vaccine marketing capability building programs, training workshops, and "sprint solutions" like skill deep-dives
- Lead the development and implementation of a vaccine marketing training curriculum for new and existing US Vaccines marketers that highlights the unique vaccine selling and B2B environment
- Continuously iterate and improve programs and curriculum to reflect feedback, evolving marketing excellence tools, and ever-changing US healthcare environment
- Facilitate MEx workshops with the US Vaccines Franchise Leads, constructively challenging and critiquing to deliver better quality thinking and results
- Champion and advocate the "Winning Choices Framework" ("where to play" and "how to win") and coordinate a consistent approach to annual brand planning
- Partner with the Global Marketing Excellence Team to magnify the impact of vaccine marketing capability efforts within US Vaccines (e.g. Marketing Skills Catalyst, Brand Planning, Circus Street, Positioning & Communication Excellence Deep Dives, Agency Transformation, Winning Way of Marketing, On-boarding, MEx Awards, MEx Hub etc.)
- Collaborate with the US Vaccines Franchise Leads on strategic priorities, ensuring best practices are continuously shared within and outside of the US Vaccines Commercial Team
- Leverage the Vaccine MEx Champions network to embed change across the US Vaccines Commercial Team
- Provide vaccine marketing thought leadership with US Vaccines Franchise Leads
- Be a renowned and credible "go-to" expert for Marketers at all levels, coaching and sharing knowledge when and where required
- Champion a common, consistent marketing language throughout the US Vaccines Commercial Team
- Manage and optimize assigned budget, if applicable
This is not an exhaustive nor comprehensive list of key responsibilities as the candidate may perform other duties as assigned. This role may also evolve over time.
Key Relationships:
Building collaborative partnerships and influencing key stakeholders is crucial in this role:
- US Vaccines Commercial Team
- Global Marketing Excellence Team
- Global Marketing Teams, as needed
- MEx Council Members and MEx Leads
- US Vaccines Annual Brand Planning Points
- Creative and Media Agencies, as needed
- Other external partners (e.g., capability partners), as needed
Required Skills, Knowledge & Experience:
- Minimum of ten (10+) years of US pharmaceutical and/or US vaccine marketing experience
- Demonstrated understanding of the unique vaccine B2B selling model and account management
- High aptitude to learn Sanofi's "Winning Choices" framework and MEx tools
- Strong strategic thinking, analytical, creative problem-solving and decision-making skills
- Proactive leadership and collaboration skills to establish strong networks
- Passion for transformation and coaching; a strong desire and curiosity to continuously learn and improve self and others
- Desire to help US marketers to do their "day jobs" better and committed to improving business performance and customer experience
- Strong organizational awareness; ability to navigate, leverage, collaborate and deliver results within the matrix and operating culture
- Excellent written and oral communication/presentation skills in English
Preferred Skills, Knowledge & Experience:
- Minimum of five (5+) years of US vaccine marketing experience
- Expert working knowledge of Sanofi's "Winning Choices" framework, supporting tools, and systems
Education:
- A minimum of a bachelor's degree is required
- MBA degree is preferred
Critical Qualities:
- Ability to work in a fast-paced and ever-changing environment
- Strong sense of urgency, ability to effectively prioritize and operate calmly under pressure
- Positive "can-do" attitude, proactive, and a self-starter
- Ability to drive change with excellent communication and influencing skills
- A high degree of maturity and self-confidence
- Strong interpersonal and influencing skills
- Well organized, highly motivated, process-driven, results-oriented personality
- Ability to thrive and lead within a data-driven environment
- Creativity, curiosity, enthusiasm, analytical acumen, and exceptional overall business insights
- Understanding of adult learning principles
- A desire to heighten enthusiasm by making work both fun and fulfilling
- Ability to work on-site in hybrid capacity
Travel Expectations
- 10%
- Bridgewater, NJ
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Pursue progress, discover extraordinary
Better is out there. Better medications, better outcomes, better science. But progress doesn't happen without people - people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let's be those people.
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