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Job Category
Product
Job Details
About Salesforce
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Summary
This executive leadership role drives Go-To-Market (GTM) capabilities for Salesforce's Commerce Cloud and Point of Sale (POS) portfolio, from concept through successful delivery and market leadership. Reporting to the GM, this highly cross-functional position works closely with product leadership to guide sales strategy, field enablement, and strategic deal execution. The VP, GTM is responsible for ACV and pipeline growth, collaborating with sales, marketing, and other product teams. This role requires a leader who thrives in ambiguity, a fast-paced, startup-like environment, and excels at aligning executive stakeholders and global teams. Direct engagement with senior-level customer and partner stakeholders is critical to drive adoption and bring field insights back to the Product organization.
Key Responsibilities:
- Strategic GTM Leadership & Portfolio Ownership: Define and execute the end-to-end GTM lifecycle for the entire Commerce Cloud and POS portfolio. This includes market needs, product vision, strategy, roadmap communication, and field enablement. Serve as an executive sponsor for strategic customer acquisition, building and running scalable programs for customer engagement.
- Domain Expertise & Market Enablement: Act as a domain expert for the Commerce and POS portfolio, recognized for deep understanding of its application to customer needs. Drive awareness of how Salesforce products deliver on strategic customer use cases. Ensure global GTM readiness for all customer use cases, identifying new strategic use cases and regularly evaluating pricing and packaging for optimization.
- Customer & Partner Engagement: Lead strategic customer meetings, presenting product and roadmap to senior executives at the Salesforce Innovation Center and during pre-sales and post-sales implementations. Drive Product Advisory Councils globally and evangelize the roadmap with customers, partners, and employees. Leverage market analysis and competitive knowledge for messaging and enablement.
- Cross-Functional Collaboration & Insights: Work collaboratively across Product, Sales, and Service teams to amplify product value. Develop strong relationships with Product Managers to ensure information flow between the field and product teams. Synthesize customer problems and industry needs to inform product strategy and requirements. Represent the portfolio with key industry analysts.
- Team Leadership & Development: Develop, nurture, recruit, and retain a high-performance team of GTM leaders, linking performance to outcomes and V2MOM goals.
- Continuous Learning: Demonstrate a strong desire for continuous learning across new technologies, industry concepts, and Salesforce products.
Qualifications:
- Equivalent of 15+ years of product management or similar experience, with 7+ years of hands-on GTM, SI, or service delivery experience in relevant domains.
- Exceptional leadership capabilities, with proven ability to grow, develop, and retain top technical and product management talent.
- Experience managing product management and/or development teams.
- Deep domain knowledge of customer engagement processes in B2C and B2B commerce, POS, and Order Management.
- Experience leading and working with international teams and driving strategic sales engagements.
- Strong ownership, high energy, and passion for the job, with the ability to drive by influence, execute hands-on, or delegate effectively.
- Bachelor's Degree in relevant field or equivalent experience in technical leadership roles.
- Experience in marketing technology products and working in fast-paced startup environments.
- Excellent written and oral communication skills, strong organizational and analytical abilities, and outstanding interpersonal skills.
Accommodations
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Posting Statement
Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that's inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications - without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.
In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.
For New York-based roles, the base salary hiring range for this position is $281,000 to $4,915,000.
For Washington-based roles, the base salary hiring range for this position is $281,000 to $449,600.
For California-based roles, the base salary hiring range for this position is $307,100 to $491,500.