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Job Category
Marketing & Communications
Job Details
About Salesforce
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At Salesforce, our Product Marketers craft inspirational stories and deliver ground-breaking product demos to people around the world. We develop product messaging and positioning, go-to-market programs, campaigns, events, and sales enablement. Our success is defined by our ability to deliver relevant content that creates trials, sales pipeline, and ultimately, new customers.
The Salesforce Marketing Cloud Product Marketing team works across technology, product, sales, and marketing to position and promote the #1 Marketing Cloud in the industry. We are looking for a product marketer who is dynamic, creative and has great interpersonal skills to help differentiate and grow our business. This individual will help us deliver compelling and differentiated messages, position us effectively vs. the competition, and help us exceed our business goals.
We are looking for a creative, motivated product marketer to drive and deliver innovative product marketing to support multiple product portfolios. In this role, you will be responsible for working cross-functionally with marketing, sales, and product teams to create messaging, positioning, content, events, and enablement.
Role Description:
- We are looking for someone to help grow and scale Marketing Cloud Engagement product, ensuring the product is uniquely positioned across go-to-market activities, events, websites, and collateral to drive pipeline, find new buyers, and cross-sell into existing accounts. This role will be responsible for developing a deep understanding of our Marketing Cloud and Intelligence product offerings, creating stories that convey our vision and strategy, understanding market needs and trends, enabling go-to-market teams, and collaborating with product and sales teams to deliver innovative marketing programs to grow bookings and customer adoption.
Responsibilities & Impact
- Lead and create the core value proposition, positioning strategy, and selling points for our Marketing Cloud Intelligence products and target personas
- Align with the Marketing Cloud Product teams to drive strategy and create/deliver product release materials and content delivery
- Translate our marketing & industry-focused initiatives into actionable GTM programs, differentiated messaging, pricing & packaging, and sales plays to help fuel the sales pipeline, close deals, and deliver growth.
- Work closely with the industry experts and Analyst and Press Relations teams to ensure effective thought leadership and ongoing relevance in the market to drive demand generation and pipeline
- Be the expert for executive briefings for customers, analysts, and partners
- Lead a cross-functional team of stakeholders to bring our Marketing Cloud Intelligence products to market with an innovative and effective launch plan to drive pipeline, find new buyers, and cross-sell into existing accounts
- Work closely with cross-functional marketing, product, and sales teams to drive the business & product marketing strategy for Marketing Cloud Intelligence, and then track, measure, and report against objectives
Required Skills:
- 7+ years of experience in product marketing, industry marketing, or corporate marketing
- Strong communication skills, both written and verbal
- Ability to strategize, craft compelling messaging, and drive hands-on tactical execution
- Pick up and lead new projects even in the face of ambiguity
- Exceptional team player with proven ability to lead through influence
- A sense of humor, tenacity, and grace under pressure
- Dynamic, confident personality with the ability to successfully define and drive project execution with minimal guidance in a fast-paced environment amidst multiple priorities and goals
- Ability to come into a hub location 3 x's a week
Preferred Skills:
- Expertise in Salesforce products and/or other SaaS and B2B technology platforms
- Marketing and Advertising industry knowledge a plus
- Ability to deliver results in global, matrixed environments comprised of internal and external stakeholders
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