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Job Category
Data
Job Details
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Description
Within the Marketing organization, the Event Technology & Insights team delivers a cutting-edge technology stack that enhances in-person, digital, and on-demand experiences across Salesforce's global brand activations, including a robust events marketing portfolio and content marketing initiatives. Our industry-leading platforms and solutions help connect target audiences to the content they need, when and where they need it, so that it is as easy as possible for them to learn about how to use Salesforce products and drive business growth.
Whether customers and prospects are navigating our events ecosystem or on the product buying journey, we aim to deepen their relationship with Salesforce, accelerate learning and networking opportunities, and boost marketing performance. Our innovations range from the Salesforce events mobile app to Salesforce+ to AI-powered personalization tools.
Event Technology & Insights is looking for a senior analyst who will be responsible for developing and delivering strategic, data-driven narratives that report on attendee experiences at some of the best events in the world. You'll translate meaningful trends and patterns in Event Technology adoption, usage, and effectiveness into compelling stories that inform strategic investments and efforts for in-person, digital, and on-demand Salesforce experiences.
Who You Are
- A Tableau whiz who creates order out of chaos
- Eager to influence business decisions with data visualizations
- An excellent communicator with a knack for translating complex data-based findings for non-analytical audiences
- A stickler for the small things, demonstrating a high degree of attention to detail
- Self-motivated and able to manage projects, maintain schedules, and meet deadlines
- Highly adaptable and able to acclimate quickly to new project assignments and work assignments
- Comfortable juggling multiple priorities and projects simultaneously
- Highly collaborative with strong relationship building skills
Your Impact
Success will be measured by the ability of the senior analyst to develop and implement data visualizations and dashboards that organize and clarify the performance and impact of Event Technology innovations on attendees at in-person, digital, and on-demand Salesforce events and experiences.
- Design and develop data dashboards and reports using data visualization tools
- Publish new data dashboards and maintain existing data dashboards
- Collaborate with other data analysts and cross-functional partners to improve data dashboard and reporting capabilities
- Troubleshoot data issues and ensure accuracy of data dashboards and reports
- Assist in the scoping, planning, and delivery of projects under the direction of the Event Technology analytics leader
- Find, clean, and structure data where needed
- Uncover and communicate strategic insights from dashboards and reports
Minimum Requirements
- Bachelor's degree or equivalent work experience required. Experience will be evaluated based on the core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer roles, work experience, etc.).
- 3+ years experience in data analytics and data visualization
- Advanced proficiency with Tableau and other data visualization tools
- Advanced proficiency in pulling data from business systems, including Google Analytics
- Advanced proficiency in statistics
- Advanced proficiency in data querying and coding
- Excellent communication skills
- Strong interpersonal skills and ability to collaborate with peers and cross-functional partners
- Capable of working in a fast-paced, startup environment while managing multiple projects simultaneously
Preferred Requirements
- Experience working with marketing teams or having been part of a marketing organization
- Experience working with product analytics and/or web analytics
Accommodations
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