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Job Category
Marketing & Communications
Job Details
About Salesforce
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We're looking for a proactive, detail-oriented Paid Media Strategist to support our Strategic Events team in planning and executing paid media activations aligned to key global initiatives. This is a foundational role for someone early in their career with an interest in digital marketing, events, and strategic execution. You will collaborate across cross-functional teams to help bring high-impact event experiences to life, and ensure paid media tactics are aligned with our campaign goals.
Key Responsibilities
- Support the execution of paid acquisition campaigns that amplify strategic events.
- Coordinate campaign briefs, timelines, and deliverables across stakeholders and agency partners.
- Monitor campaign performance, organize reporting data, and surface insights for optimization.
- Maintain campaign calendars, track budgets, and facilitate cross-team updates and approvals.
- Collaborate with internal teams (Strategic Events, Analytics, and Marketing Ops) to ensure flawless execution.
- Participate in campaign retrospectives to inform future activations.
Functional Skills
- Basic understanding of the Salesforce business, customer, messaging, and product fundamentals.
- Familiarity with marketing campaign structures and funnel stages.
- Awareness of paid media channels such as Paid Search, Paid Social, Content Syndication, and Display.
- Basic knowledge of marketing KPIs and measurement frameworks (e.g. impressions, CTR, CPL).
- Ability to use tools like Excel/Sheets, PowerPoint/Slides, and familiarity with marketing platforms (e.g. Google Ads, Meta Ads Manager, etc.) is a plus.
Role Scope & Complexity
- Participates in executing elements of a marketing campaign with manager supervision.
- Supports team members in ad operations and logistics.
- Monitors program results and tracks progress against KPIs.
- Works on assignments requiring some independent action, but escalates when needed.
- Demonstrates basic problem-solving and decision-making skills with guidance.
Leadership Behaviors & Values
- Take initiative in execution, knowing when to move independently and when to align with leadership.
- Be an active participant in team discussions, bringing informed perspectives to each collaboration.
- Understand how their role contributes to broader team and business objectives.
- Collaborate with empathy, purpose, and respect-building trusted relationships across stakeholders.
- Demonstrate focus and efficiency, setting clear priorities in partnership with managers and peers.
- Seek growth and feedback, occasionally demonstrating Salesforce's values and behaviors in action.
Qualifications
- 3-5 years of experience in a marketing, events, media, or coordination role (internships count).
- Bachelor's degree in Marketing, Communications, Business, or related field preferred.
- Passion for digital marketing, events, or brand activation work.
- Organized, adaptable, and able to manage multiple workstreams in a fast-paced environment.
Accommodations
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Posting Statement
Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that's inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications - without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.
For Washington-based roles, the base salary hiring range for this position is $101,900 to $140,200.
Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: https://www.salesforcebenefits.com.