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Job Category
Data
Job Details
About Salesforce
We're Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too - driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good - you've come to the right place.
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Customer & Market Intel Overview:
- We're Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too - driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good - you've come to the right place.
- Do you enjoy a blend of strategy and research? The Customer & Market Intel team partners directly with the Sales team as a trusted advisor, focused on providing strategic insights around our customers, prospects, industries, CXOs, and Competitors. You will collaborate with many cross-functional teams such as Strategy, Marketing Operations, Programs, Enablement, Sales Dev, and others. This is a high-velocity and high-impact role, with constantly evolving priorities and demands.
Impact:
- As a Market Intelligence Associate Analyst at Salesforce, you will play a critical role in gathering, analyzing, and synthesizing information to provide strategic insights and support to our business. Your primary responsibility will be to ensure that our company remains informed about key market trends, what's happening in our client's organizations as well as key competitor activities. You will work closely with various departments, including Strategy, Marketing Operations, Programs, Enablement, Sales Dev, to help shape our strategies and initiatives.
Key Responsibilities:
- Customer & Persona Insights:
- Research about the company- Overview, numbers, trends, key leadership & stakeholders, value chain, recent initiatives, strategic & tech priorities, Current Tech landscape, Digital Audit, etc.
- Leveraging the above research to create detailed PoV on how Salesforce can help that customer succeed
- Create detailed customer profiles for sales understanding - What's top of mind of a persona and how can we support that persona
- Industry PoVs & Bashos:
- Research about the industry - numbers, trends, key players, value chain, recent initiatives, strategic & tech priorities
- Leveraging the above research to create emails/Bashos as well as detailed PoV on how Salesforce can help customers of that industry
- Competitor Insights:
- Evaluating a competitor's focus areas - products, verticals, geographies, etc.
- Comparison of Competitor's strengths vs ours
- Creating Win Wires:
- One-stop solution for sales reps on won deals
- Highlights customer challenges and use cases sold
- Win-loss analysis: Identify and call out the reason for winning a deal and how can we scale it
- Requirements:
- Bachelor's degree or equivalent experience in Business, Strategy, Marketing or related field. MBA preferred
- Competence in market research and competitive analysis
- Excellent communication and presentation skills
- Knowledge of industry trends and market dynamics
- Demonstrated business acumen and understanding of sales and research processes.
- Strong analytical skills and proficiency in data analysis
- Related experience 3-4 years+ in sales research or saas sales.
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Posting Statement
Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that's inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications - without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.