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Job Category
Marketing & Communications
Job Details
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We are seeking a driven Field Marketer to lead and oversee the strategic development and execution of scale pipeline programs for the Global Field Marketing team for MuleSoft and Tableau. This person will play a critical role in driving pipeline generation and engagement by developing, and implementing scale marketing programs through a variety of channels including email, sales development, events, mailers and more. We are seeking a hardworking, imaginative, curious, collaborative, data-driven, problem-solving marketer to drive impact and contribute to business goals.
Responsibilities:
Strategic Program Development and Execution:
- Develop and implement strategy for Field Marketing pipeline programs, aligning with wider business business objectives.
- Partner with regional and cross-functional teams such as Sales, Product Marketing, and Field Marketing regional and industry teams to ensure program alignment and success.
Program Management:
- Develop and execute a diverse portfolio of pipeline programs, including:
- Sales development programs
- Self-service programs for sales
- Global breadth field events and workshops
- Audience programs
- Direct mail program
- Ensure program efficiency and effectiveness
- Continuously measure and optimize program performance based on key metrics like lead generation, engagement, and ROI.
Communication & Collaboration:
- Collaborate with extended team of Field Marketers to develop and execute programs
- Communicate effectively with internal stakeholders at all levels
- Partner with external vendors and agencies to ensure successful program execution
Qualifications:
- 5+ years of successful experience in creating proven and results-driven marketing campaigns; ideally with some of those years in demand generation, field marketing or a related field. Enterprise and/or Saas experience a plus.
- Experience with growth strategy using all acquisition marketing channels including owned and operated channels, business development, social and events.
- Depth of experience of building and driving marketing strategies, and aptness to modify and adapt those strategies with the changing needs of the ecosystem.
- Strong understanding of B2B marketing best practices and methodologies.
- Strong analytical skills: taking data, information, and insights to advise approach.
- Exceptional verbal and written skills, and strong presentation skills.
- High-degree of comfort with working in a highly matrixed and fast-paced, global company.
- Proficiency in marketing analytics platforms and CRM systems (ideally Salesforce and Tableau).
- Must be able to come into a listed hub office 3 x's a week
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At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at www.equality.com and explore our company benefits at www.salesforcebenefits.com.
Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.
Salesforce welcomes all.
Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.
For Colorado-based roles, the base salary hiring range for this position is $110,600 to $152,200.
For Washington-based roles, the base salary hiring range for this position is $121,800 to $167,400.
For California-based roles, the base salary hiring range for this position is $132,800 to $182,600.
Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: https://www.salesforcebenefits.com.