Director, Workforce Innovation GTM & Adoption

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Job Category
Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword - it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Position Overview

The Director, Workforce Innovation GTM & Adoption is responsible for bringing Workforce Innovation (WI) programs and products to market (e.g. how they're "sold"). This role will focus on driving employee adoption and engagement through strategic go-to-market (GTM) initiatives. The individual will lead the positioning, messaging, GTM strategy, and enablement of key WI offerings, with the goal of driving "market" impact and adoption.

Key Responsibilities

• Positioning and Messaging:
  
  
  • Develop compelling positioning and messaging for WI programs and products, clearly articulating their value and benefits to employees.
  • In partnership with the Communications team, create messaging frameworks that ensure consistent and effective communication across various channels.
  • Ensure messaging is tailored to different employee segments to maximize relevance and impact.
• GTM Strategy and Planning:
  
  
  • Design and execute comprehensive GTM strategies for WI programs and products, aligning with overall HR and business objectives.
  • Develop campaign plans to drive awareness, understanding, and adoption.
  • Plan the launch of key WI initiatives, ensuring a smooth and effective rollout.
• Enablement:
  
  
  • Develop and deliver enablement programs and resources to equip employees with the knowledge and skills needed to effectively utilize WI programs and products.
  • Create engaging content (e.g., presentations, guides, videos) to support enablement efforts.
  • Collaborate with HR partners to ensure consistent and effective enablement across the organization.
• Impact and Adoption:
  
  
  • Drive employee adoption of WI programs and products.
  • Monitor and measure the "market impact" of GTM initiatives, assessing their effectiveness in achieving desired outcomes.
  • Analyze employee feedback and data to identify areas for improvement in GTM strategies and adoption campaigns.

• Demonstrated ability to develop compelling product positioning, messaging, and marketing materials.
• Demonstrated experience in bringing products to market.
• Demonstrated ability to develop and execute successful marketing/campaign plans.
• Strong skills in creating effective messaging frameworks and enablement materials.
• Excellent strategic thinking and analytical skills, with the ability to use data to drive decisions and optimize campaigns.
• Strong communication, presentation, and interpersonal skills, with the ability to influence and collaborate with diverse stakeholders.
• Ability to measure and analyze the effectiveness of GTM initiatives.
• Strong understanding of employee needs and the ability to tailor GTM strategies to maximize engagement.