Brand Manager

Brand Management at Riot is focused on our players and fans. Our mission is to make it better to be a player by building trust, inspiring fandom, and creating meaningful, resonant experiences.

As a Brand Manager for League of Legends, you will lead global publishing Esports campaigns that shape the perception of one of the most iconic franchises in gaming. Your work will impact the League of Legends ecosystem across Esports and Game, bringing our global audience closer to the magic of competitive play and storytelling.

You will serve as a strategic partner across creative, production, events, communications, broadcast, community, and regional publishing to lead the planning and execution of industry-defining campaigns that drive deep fandom and deliver measurable impact. In this role, you'll own one or more streams of work, delivering marketing initiatives that connect players to the brand across every touchpoint.

Responsibilities:

• Lead campaign strategy in partnership with game development and esports leadership
• Lead the creation of high quality creative content and campaigns by partnering with the marketing creative, production, and community teams
• Enforce brand DNA & guidelines to ensure League of Legends marketing matches the brand's overall strategy and long-term vision.
• Partner with the communications and social teams to provide evergreen content programs that drive the brand vision and business goals
• Partner with insights on research programs, providing analysis that guides global publishing planning
• Be the point person between our global teams and regional teams to ensure strong, global alignment around the brand tentpole moments
• Manage brand marketing budgets for owned campaigns partnering with production to deliver projects on time and on budget

Required Qualifications:

• 4+ years of experience in brand management, product marketing or equivalent agency roles.
• Experience working with gaming audiences or in the games industry
• Proven experience leading integrated marketing campaigns from strategy through execution and performance measurement.
• Strong cross-functional collaboration skills, with a track record of successful international team partnerships.
• Demonstrated success working with agencies and creative partners to produce high-impact campaigns
• Experience translating audience insights into actionable creative briefs and brand strategy

Desired Qualifications:

• Familiarity with Riot Games' IP and audiences
• Prior experience working with live-service games
• Deep understanding of the esports ecosystem, as a marketer or hardcore fan
• Preferred candidates will play games on a weekly basis on console, mobile and/or PC

For this role, you'll find success through craft expertise, a collaborative spirit, and decision-making that prioritizes the delight of players.  We will be looking at your past studies, experience, and your personal relationship with games. If you embody player empathy and care about the experiences of players, this could be the role for you!

Our Perks:

Riot focuses on work/life balance, shown by our open paid time off policy and other perks such as flexible work schedules. We offer medical, dental, and life insurance, parental leave for you, your spouse/domestic partner, and children, and a 401k with company match. Check out our benefits pages for more information.

At Riot Games, we put players first. That mission drives every decision in our quest to create games and experiences that make it better to be a player. Whether you’re working directly on a new player-facing experience or you’re supporting the company as a whole, everyone at Riot is part of our mission. And just like in our games, we’re better when we work together. Our goal is to create collaborative teams where you are empowered to bring your unique perspective everyday. If that sounds like the kind of place you want to work, we’re looking forward to your application.

 

It’s our policy to provide equal employment opportunity for all applicants and members of Riot Games, Inc. Riot Games makes reasonable accommodations for handicapped and disabled Rioters and does not unlawfully discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, handicap, veteran status, marital status, criminal history, or any other category protected by applicable federal and state law. We consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with applicable federal, state and local law, including the California Fair Chance Act, the City of Los Angeles Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, the San Francisco Fair Chance Ordinance, and the Washington Fair Chance Act.

Per the Los Angeles County Fair Chance Ordinance, the following core duties may create a basis for disqualifying candidates with relevant criminal histories:

• Safeguarding confidential and sensitive Company data
• Communication with others, including Rioters and third parties such as vendors, and/or players, including minors
• Accessing Company assets, secure digital systems, and networks
• Ensuring a safe interactive environment for players and other Rioters

These duties are directly related to essential operations, safety, trust, and compliance obligations within our organization. Please note that job duties may evolve based on business needs and additional responsibilities may be assigned as necessary to maintain operational efficiency and security. 

Client-provided location(s): Los Angeles, CA

Job ID: 7203064

Employment Type: OTHER

Posted: 2025-08-28T18:30:57