Sr. Director, Product Marketing

Job Description:

Rakuten International oversees 7 businesses with over 4,000 employees globally. The brand is recognized for its leadership and innovation in e-commerce, digital content, advertising, entertainment and communications, bringing the joy of discovery and access to more than 1 billion members across the world. Our teams deliver on the company's mission to delight merchants and customers through innovation, optimism, and teamwork.

About Rakuten Rewards

Rakuten is a leading shopping platform that offers Cash Back on purchases from all your favorite brands. By partnering with thousands of brands in apparel, health and beauty, dining, grocery, travel, on-demand services, subscription boxes and more, Rakuten helps members save and get more on everyday purchases. Since its founding in 1999, Rakuten has become the largest and most rewarding shopping experience, and its members have earned $4.6 billion in Cash Back just for shopping through Rakuten. For more information, visit Rakuten.com.

Job Summary:

We are looking for a strategic, customer-obsessed, and highly collaborative Senior Director of Product Marketing to direct our go-to-market efforts across Rakuten Rewards. This person will play a critical role in shaping how we position our products, differentiate in a crowded landscape, and drive adoption across key consumer segments. You will partner closely with Product, Brand, Growth Marketing, and Analytics teams to drive product strategy, feature adoption, and user engagement. This role reports to the CMO of Rakuten Rewards.

• Own and evolve the positioning and value proposition of Rakuten Rewards' core offerings (cashback, browser extension, app, in-store, travel, gift cards, etc.)
• Develop messaging frameworks that resonate with both consumers and retail partners across different lifecycle stages and demographics
• Ensure a consistent brand and product narrative across all channels
• Drive cross-functional GTM launches for new features, partner integrations, and seasonal campaigns
• Collaborate with Product, Design, and Growth teams to define launch goals, timelines, success metrics, and post-launch retrospectives
• Drive adoption, usage, and retention through campaigns that align with key consumer behaviors and retail moments
• Conduct and synthesize competitive analysis, market trends, and consumer research to inform product strategy
• Translate insights into actionable marketing strategies that improve feature awareness and engagement
• Align internal stakeholders across Marketing, Product, Sales, and Partnerships around messaging and GTM priorities
• Mentor and manage a team of product marketers
• Define success metrics for product marketing initiatives and continuously test and iterate
• Leverage data and experimentation to improve feature adoption, customer understanding, and campaign effectiveness

• Proven track record of launching and scaling consumer-facing digital products (e-commerce, rewards, fintech, or app-based platforms strongly preferred)
• Expertise in performance-driven, loyalty-focused, or affiliate business models is a strong plus
• Deep understanding of customer segmentation, behavior psychology, and growth marketing principles
• Exceptional storytelling and communication skills-both written and verbal
• Strong analytical mindset with experience using customer data, research, and A/B testing to inform strategy
• Comfortable navigating a fast-paced, cross-functional, and high-stakes environment
• Passion for empowering customers to make smarter, more rewarding choices
• Ability to roll up sleeves and get into the work, while leading a team

• 10+ years of experience in product marketing, 2+ years in leadership roles
• Bachelor's Degree Required
• Master's Degree Preferred