Business Development Specialist - Digital Marketing

Job Description:

Rakuten International oversees 7 businesses with over 4,000 employees globally. The brand is recognized for its leadership and innovation in e-commerce, digital content, advertising, entertainment and communications, bringing the joy of discovery and access to more than 1 billion members across the world. Our teams deliver on the company's mission to delight merchants and customers through innovation, optimism, and teamwork.

Rakuten Advertising provides advertising technology and consumer insights to the world's leading brands and retailers. Working with agencies and brands around the world, Rakuten Advertising unites technology, client strategy and consumer insights to deliver advertising experiences that drive increased brand awareness and marketing performance. With access to Rakuten's diverse media properties and audiences, combined with an award-winning performance network and proprietary consumer research, Rakuten Advertising creates the right conditions to reach new customers and sustain long-lasting loyalty.

• Identify and pro-actively meet and recruit relevant publishers based on market / vertical / client needs
• Conduct online research and networking to find, develop and manage own publisher acquisition pipeline, supported by Manager, and key commercial stakeholders
• Design suitable strategies to develop the use of affiliate marketing activities to empower the growth of publishers with diverse business model
• Provide account onboarding and activation support to a set portfolio of publishers
• Run reports and provide bespoke analysis to ensure visibility on campaign performance
• Act as 'inside sales' for partner, to help advocate and educate Rakuten Advertising commercial teams (Sales and Client Services), across all global networks
• Learn high level capabilities of our proprietary software and educate publishers to increase adoption

• Outlook, Microsoft PPT and Excel proficiency
• Salesforce experience to record and track or CRM

• Excellent written, oral communication and strong presentation skills
• Highly organized and possessing a proven track record of execution and achieving personal targets
• Astute problem-solving capabilities, always looking to improve

• Ability to discover leads and develop, maintain and extend relationships
• Understanding of partners business potential, increasing cross-network performance both locally and globally
• Setting, meeting and exceeding partner goals/KPIS, with ability to report on metrics

• Partners with Regional Publisher Team leader, to recommend improvements and efficiencies
• Ability to work cross-functionally with client services organization, to support client needs whilst aligning to developing publisher KPI's

• Minimum 2-3 years' experience in digital marketing, affiliate publisher landscape, affiliate marketing (or similar business development role)
• Bachelor's degree, internship experience preferred
• Excellent English skills