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Regional Marketing Manager at Global Field Marketing, NA

New York, NY

The Global Field Marketing team is made up of a variety of roles: demand generation, marketing automation, customer, content, and partner marketing. The role will be an integral part of this team, initiating and executing on regional and global programs for pipeline generation.

This position is responsible for building and executing high-touch and scalable marketing programs for B2B application delivery and application security solutions that generate, nurture and convert pipeline with an ROI. This role is responsible for various marketing channels, such as inbound and digital marketing and events.

The ideal candidate will have experience in Technology B2B field marketing across demand generation programs.


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  • Develop regional field marketing plans to supports sales objectives and grow the customer base while ensuring alignment on strategy, resources, and KPIs.
  • Research, recommend and drive targeted marketing plans to bring together corporate programs, regional opportunities and partner activities.
  • Plan and execute multi-touch demand generation programs in the region.
  • Establish close and efficient two-way communications with sales leadership, marketing leadership, corporate and product marketing teams.
  • Track your marketing KPIs along with the global FM team.
  • Own marketing top-to-bottom funnel management working closely with Marketing Ops and ISRs.
  • Lead regional industry, partner and company's events, online and offline, from A to Z.
  • Ensure all activities achieve standards, adhere to current messaging and remain within budget.
  • Forecast, evaluate, measure and report on marketing campaign effectiveness and ROI.

  • 10+ years of experience as a Regional Marketing Manager. Experience in the cyber security arena is a strong advantage.
  • Ability to drive strategic initiatives and position them in the region in a way that is meaningful and relevant to the local customers.
  • Proven ability to work in a demanding, fast paced environment and manage budgets, vendors and multiple programs at one time with experience supporting a diverse sales organization.
  • Excellent project management skills with an ability to prioritize on your own, and delegate tasks when appropriate.
  • Excellent verbal, written and interpersonal communication skills.
  • Experience in marketing automation systems (Eloqua preferred).
  • Passionate, a team player, goals and value oriented.
  • Able to travel when required. Can be up to 25% of the time.
  • Bachelor's Degree in Marketing or Business Administration preferred.
  • Critical thinker with strong problem-solving skills.


Client-provided location(s): New York, NY, USA; Manhattan, New York, NY, USA; New Jersey, USA; Nanuet, NY, USA; Stamford, CT, USA; Suffern, NY 10901, USA
Job ID: Radware-210000BU
Employment Type: Other