Description
The purpose of the Principal, Data Strategy is to work with clients undergoing a data-driven transformation (DDT) across the globe. The Principal, Data Strategy will accelerate and drive the DDT strategy for clients, working in partnership with Digital directors, client teams, and practice capability. Furthermore, the role will be a key contributor in ensuring the agency is an industry leader in digital thinking, execution, and value realization for clients through data-driven solutions. Specifically, this role leads the definition of data-driven learning agendas, use cases for technology adoption, data strategy as well as owning partner evaluation, selection, and integration, and finally activation on client accounts. The requirement of the role is both strategic as well as executional, leading the activation of data-driven marketing solutions.
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- Lead the definition of the Digital, Data and Technology learning agendas
- Responsible for ensuring the data strategy and measurement frameworks align, and securing client approval and driving adoption
- Working with planners, clients, strategy directors and digital directors to define an audience framework and data strategy for each brand and overall brand portfolio tapping into relevant data partners, publishers, and first-party data
- Grow the use of DMP and CDP in data driven use cases, application in campaigns, and general adoption through strategy to connect to a wider spectrum of datasets, particularly 1P and 2P data
- Support the development of technology-based platforms and applications as a data strategist providing data thought leadership alongside Publicis Sapient data & tech talent as well as partner agencies
- Define and support the implementation, measurement and activation of data-driven use cases
- Function as the data technology and strategy subject matter expert, acting as a client steward and trusted partner, ensuring the technology ecosystem fits together while leading the implementation of any desired changes and proactively suggesting optimizations to improve data fluidity, reducing data loss / improving data match rates
- Work with planners to provide guidance on how data can be utilized to inform annual planning insights and work with the team to help inform how data integration evolves the planning process
- Lead the development of education programs for Data for both internal and client audiences
- Provide data though leadership and communicate data strategy needs as inputs into the media partnership strategy
- Standup and lead a testing program to continuously try new vendors and partners to improve on data and technology delivery
- Lead execution of data-driven marketing program approach across agencies supporting digital directors in the development of data strategies for their client, setting best practice approaches, and educating planning teams
- Provide strategic direction on data driven thought leadership agenda for media partners
- Lead the continuous embedding of new data-driven approaches and case studies into our Human Experience Planning framework and agency collateral
- Be a key driver of new business pitches and prototyping work
Qualifications
Pay Range: $175,000 - $225,000
The range shown represents a grouping of relevant ranges currently in use at Publicis Sapient. Actual range for this position may differ, depending on location and specific skillset required for the work itself.
As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at hiring@publicissapient.com or you may call us at +1-617-621-0200.
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Additional Information
Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally-enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting and customer experience with agile engineering and problem-solving creativity. United by our core values and our purpose of helping people thrive in the brave pursuit of next, our 20,000+ people in 53 offices around the world combine experience across technology, data sciences, consulting and customer obsession to accelerate our clients' businesses through designing the products and services their customers truly value.
Company Description
The purpose of the Principal, Data Strategy is to work with clients undergoing a data-driven transformation (DDT) across the globe. The Principal, Data Strategy will accelerate and drive the DDT strategy for clients, working in partnership with Digital directors, client teams, and practice capability. Furthermore, the role will be a key contributor in ensuring the agency is an industry leader in digital thinking, execution, and value realization for clients through data-driven solutions. Specifically, this role leads the definition of data-driven learning agendas, use cases for technology adoption, data strategy as well as owning partner evaluation, selection, and integration, and finally activation on client accounts. The requirement of the role is both strategic as well as executional, leading the activation of data-driven marketing solutions.
- Lead the definition of the Digital, Data and Technology learning agendas
- Responsible for ensuring the data strategy and measurement frameworks align, and securing client approval and driving adoption
- Working with planners, clients, strategy directors and digital directors to define an audience framework and data strategy for each brand and overall brand portfolio tapping into relevant data partners, publishers, and first-party data
- Grow the use of DMP and CDP in data driven use cases, application in campaigns, and general adoption through strategy to connect to a wider spectrum of datasets, particularly 1P and 2P data
- Support the development of technology-based platforms and applications as a data strategist providing data thought leadership alongside Publicis Sapient data & tech talent as well as partner agencies
- Define and support the implementation, measurement and activation of data-driven use cases
- Function as the data technology and strategy subject matter expert, acting as a client steward and trusted partner, ensuring the technology ecosystem fits together while leading the implementation of any desired changes and proactively suggesting optimizations to improve data fluidity, reducing data loss / improving data match rates
- Work with planners to provide guidance on how data can be utilized to inform annual planning insights and work with the team to help inform how data integration evolves the planning process
- Lead the development of education programs for Data for both internal and client audiences
- Provide data though leadership and communicate data strategy needs as inputs into the media partnership strategy
- Standup and lead a testing program to continuously try new vendors and partners to improve on data and technology delivery
- Lead execution of data-driven marketing program approach across agencies supporting digital directors in the development of data strategies for their client, setting best practice approaches, and educating planning teams
- Provide strategic direction on data driven thought leadership agenda for media partners
- Lead the continuous embedding of new data-driven approaches and case studies into our Human Experience Planning framework and agency collateral
- Be a key driver of new business pitches and prototyping work