Pfizer's Hematology portfolio is a leader in Pfizer's Oncology business unit, with products in Multiple Myeloma (Elrexfio), Lymphoma (Adcetris) and Leukemia (Besponsa, Daurismo, Mylotarg and Bosulif). Recently, the team launched Elrexfio, a B-Cell Maturation antigen (BCMA) targeted bi-specific antibody for the treatment of multiple myeloma. This is an exciting time in the brand's lifecycle, less than a year post product approval, and an opportunity to make high impact as we continue to build in this new therapeutic area and bring this treatment to patients.
The US Multiple Myeloma Patient Experience Senior Manager is a crucial role that will lead the development and execution of omnichannel tactics including media assets, print and in-office materials, the CRM program, and digital properties. This colleague will work closely with the internal and external comms team to develop initiatives supporting critical brand milestones including new indication launches, Myeloma Action Month (MAM), and Blood Cancer Awareness Month (BCAM). This role will support Patient Advocacy Group (PAG) initiatives including Patient SteerCo planning and important PAG sponsorships. The Senior Manager will also have the opportunity to stand-up the Patient Ambassador program, a critical initiative that will help to facilitate peer-to-peer connection. This colleague will support the strategic and tactical launch of an earlier line indication (expected late 2025). This role reports to the ELREXFIO Team Lead and will work closely with cross-functional colleagues and external vendors.
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This team operates in an environment that embraces and encourages innovative ideas and creates a culture of supportiveness and teamwork. This individual needs to manage multiple priorities, have attention to detail, collaborate across the enterprise, and learn from and improve upon existing processes or develop/implement new processes, where appropriate.
ROLE RESPONSIBILITIES
- Partner with Patient Experience Director to adopt CMO principles to enhance Consumer marketing tactics
- Develop and execute branded US Consumer promotional materials including CRM program, patient starter kit, in-office materials, and digital assets
- Partner with Reg Ops to support OPDP subpart E strategy and submissions
- Oversee the seamless execution of Patient Ambassador program and related tactics
- Act as brand liaison with Comms team and work in partnership to explore and activate key initiates
- Continuously measure the impact of marketing initiatives, generating early learning, and driving continuous improvement to key resources
- Support annual strategic and tactical plan development process, focused on patient activation
- Work seamlessly across cross functional team members including (but not limited to) HCP marketing team, payer & access, global, medical, legal, and regulatory
- Identify and track overall performance and KPIs for key tactics to identify areas for improvement and optimization
BASIC QUALIFICATIONS
- 5+ years of experience in pharmaceutical marketing
- Bachelor's degree required
- Demonstrated success in developing, executing, and measuring complex programs or initiatives
- Demonstrated ability to manage vendors and individuals to impact business performance.
- Demonstrated ability to understand customer needs, extracting key insights, and translating these into meaningful value propositions and tactics
- Strong team player with demonstrated ability to partner and collaborate with experts from a wide range of cross-functional areas
- Ability to execute in the face of ambiguity or change
- Strong business acumen with excellent communication skills for a wide variety of audiences, including senior management.
- High-energy, proactive self-starter who has the initiative to function autonomously and the confidence and ingenuity to initiate, create and innovate.
- Strong analytical skills; detail and action oriented; creative.
- Strong influence skills
- Holds people accountable and acts decisively
- Embraces and models Pfizer Values
PREFERRED QUALIFICATIONS
- Consumer marketing experience strongly preferred
- Oncology experience preferred
- Prior experience launching brands, campaigns, or other initiatives preferred
- Advanced/MBA degree preferred
This job is a US/PR Exempt Grade: 013
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS
Travel up to 25%
Work Location Assignment: Bothell, WA, NY Headquarters, Collegeville, PA
ADDITIONAL DETAILS
- Last date to apply for Job: April 29, 2024.
The annual base salary for this position ranges from $117,300.00 to $195,500.00. In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 17.5% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
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