POSITION SUMMARY
Contribute to portfolio management or big strategic brand strategy to maximize the franchises business to achieve earnings and revenues objectives; Define and Drive the portfolio or big strategic Brand Strategy, drive the growth and lifecycle management; Interface with WWT and global/local functional team as TA platform lead.
Assist the Marketing Lead to build innovative platform to achieve effectiveness and efficiency of the business.
Responsibilities
Platform Management
- Develop the big strategic brand or portfolio platform to optimize the process ensuring effiective engagement of various stakeholder group
- Contribute to portfolio or big strategic brand growth initiatives, including executing portfolio or brand strategies, managing compliance review, leading development of the campaign and selecting best fitting moduels for the market , leading and developing POA and execution and supporting to train field force on product positionin and prioritization, supporting on tracking progress towards target
- Cross-functional engagement - across Field Force, medical, legal, regulatory, etc to get alignment
- Input to the country OP plan
- Interface with WWT to gain support
- Prepare report for global & country level internal communication
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Organization Effectiveness
- Assist the Marketing Lead to develop effective team on external customer facing platform management
- Assist the Marketing Lead on regional marketing management to ensure seamless interaction from central to region
Innovation
- Lead the innovation from internal to external focus based on identified key issues of business to drive growth
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
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