Marketing Science Manager, PBUS

Overview

Does transforming the way PepsiCo's brands connect with consumers excite you? Are you data driven but also enjoy creative strategic thinking to deliver differentiated impact?

The Manager, PBUS Marketing Science role is an exciting role on the PepsiCo Global Marketing team that works with select PepsiCo US beverage brands to drive better marketing outcomes through integration in campaign planning, insights, optimization, and measurement. This role will give the qualified candidate the ability to influence and grow organizational knowledge by applying new and existing ways of working, data, and analytical techniques to marketing and media disciplines.

This person will also serve as a cross-functional liaison to the marketing brand teams to ensure best-in-class execution of marketing processes, media capabilities, and campaign learning plans. The Manager will work closely with the PBUS Marketing Science Director to develop plans that will drive new learning, optimization, efficiency, and effectiveness for their marketing partners. This position will act as a trusted resource to the marketing department to ensure the advancement of short and long-term marketing and media outcomes for PBUS.

• Lead internal and external media and marketing analytics projects
• Own brand audience strategy and development in partnership with Audience Operations Lead
• Identify white space opportunities across media and marketing measurement, tracking, and planning and help develop roadmap for solutions
• Own Marketing Science for select PBNA brands - lead campaign measurement and drive adoption of PBNA and Marketing Science priorities and new ways of working
• Manage, leverage, and develop custom and syndicated analytical tools to monitor and diagnose brand business issues, identify information needs, and make actionable recommendations across the comms process
• Translate media and marketing insights to impact business priorities
• Provide data integrity and QA support across internal and external media tracking tools
• Continuously review and analyze the ever-changing media and measurement landscape
• Ability to summarize complex findings and make them digestible for non-researchers

• The expected compensation range for this position is between $106,400 - $178,100.
• Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process
• Bonus based on performance and eligibility target payout is 12% of annual salary paid out annually
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

• Bachelor's Degree Required, Advanced Degrees welcome
• Preference for digital/media background
• Data visualization experience with platforms such as Datorama, Tableau or similar
• 7+ years of relevant experience
• Media agency, marketing, or insights background preferred
• Strong problem-solving skills (e.g., analytical, quantitative and conceptual thinking) required