Marketing Associate Manager

Overview

At PepsiCo, we're game changers, snack makers, and thirst quenchers-trailblazing the future, faster, stronger, and better together. We do it all, from the crunch of Lay's, Doritos, and Cheetos, to the fizz of Pepsi, Mountain Dew, Gatorade, and Bubly. With one of the world's largest food and beverage portfolios, we're constantly innovating, creating, and growing- faster, stronger, and better.

A career at PepsiCo means working in a culture where everyone's welcome. Here, you can dare to be yourself. No matter who you are or where you're from, you can influence the people around you and the world at large. By showing up, you'll have the opportunity to learn, develop and grow your skills for the future. Our supportive teams can fuel your professional goals to make a global impact on people and the planet.

• Craft and implement data driven paid media strategies that drive superior short-term media ROI, and long-term brand growth
• Act as the subject matter expert and media lead for Jack Links and Marias Gamesa
• Support campaign execution across Doritos, Cheetos, and Tostitos
• Provide strategic consult and support for key growth categories such as Macro Snacks, our Hispanic Business Unit and the Away from Home business
• Key deliverables include Annual Comms Strat Planning, Total Paid Connection Planning, Tactical Media Planning & Execution, Performance learnings & implications, AOP & BGS Support, and Test & Learn agenda items to drive broader digital portfolio learnings

• Liaise directly across a breadth of external (media agency, analytics / measurement partners, creative agencies, media partners) and internal (Trademark Teams, Finance, Consumer Insights, Comms, DX, Foodservice, Ecommerce, BIS) stakeholder groups
• Support and drive evolution to a fully integrated, collaborative approach to media planning across the external and internal teams
• Support our sports strategy development both internally and with external partners
• Develop and ensure adoption of standardized tools, processes and timelines

• Contribute to building department trainings and media best practices to build department's media capability based on media analytics and learnings
• Contribute to quarterly, bi-annual and annual reports, which are circulated to senior management and shared directly with Brand Teams

• The expected compensation range for this position is between $89,000 - $149,000.
• Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
• Bonus based on performance and eligibility target payout is 10% of annual salary paid out annually.
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

• Minimum Qualification: Bachelor's degree in related field (Marketing, Comms, or Media)
• Preferred: Master's degree preferred in related field

• 3-4 years of relevant marketing and/or media experience
• 2+ years of media experience across budgeting, planning, strategy, execution, optimization, and measurement

• Candidate must be passionate about digital media and data driven marketing
• Candidate must have experience leading in a highly dynamic, data driven environment
• Experience communicating complex concepts to non-technical audiences
• Experience working with cross functional teams and track record of success in effectively managing agency partners
• The candidate must be immersed in digital culture, familiar with emerging trends and technologies
• Must demonstrate professional maturity - ability to manage up/down, strong interpersonal skills for interaction with internal/external senior leaders
• Strong Collaboration and Project Management skills
• Strong analytical skills
• Creative thinking and problem-solving skills
• Demonstrated ability to develop and cultivate relationships
• Ability to leverage insights to draw sound conclusions and translate them into actionable recommendations
• Ability to communicate technical concepts and ideas to non-technical audiences
• Ability to work independently while being a part of a performance driven team
• Excellent written and verbal communication skills
• Strong capacity for leading change, dealing with ambiguity and providing creative solutions to complex challenges