Head of DX SodaStream

Overview

We're building the future of CPG-where great products meet data-driven strategies, seamless digital experiences, and agile go-to-market models. Our mission is to accelerate demand, deepen consumer connections, and win at the shelf-whether that shelf is physical or digital.

We are looking for a DX Leader to join our SodaStream team. This Leader plays a critical role in driving growth by unlocking new ways to generate, capture, and convert demand across channels. This role partners closely with sales, marketing, ecommerce, insights, and digital teams to deploy test-and-learn programs, optimize channel mix, and accelerate the path to purchase-online and offline.

You'll work at the forefront of growth strategy, helping bring together innovation, performance marketing, and retail activation into one cohesive, consumer-first approach.

• Partner with SodaStream's US leadership team to define category aspirations
• Diagnose current landscape through a combination of data-driven analysis, shopper insights, consumer insights and Demand Accelerator solutions
• Develop and lead omnichannel demand generation strategies that support brand, category, and channel goals
• Identify and scale high-impact growth levers across paid, owned, earned, and retail media
• Partner with shopper marketing, ecommerce, and sales teams to align demand acceleration efforts with customer plans (e.g. Walmart, Amazon, Kroger, Target)
• Launch pilots and growth sprints using agile methods to test media, messaging, targeting, and offers
• Leverage analytics, media mix modelling, and consumer data to optimize spend and improve ROI
• Collaborate with brand and innovation teams to support new product launches and drive trial
• Champion a culture of experimentation, learning, and cross-functional collaboration

• 8+ years of experience in growth marketing, commercial strategy, or demand generation-ideally within a CPG, retail, or DTC environment
• College degree, preferably in Business or Analytics
• Strong understanding of the omnichannel path to purchase-from awareness through conversion
• Proven ability to translate consumer insights and performance data into action
• Experience working with media teams, retailers, and data/insight platforms
• Familiarity with digital media, shopper marketing, and retail media networks (e.g. Roundel, Walmart Connect)
• Strong project management and communication skills with a bias for action
• Experience working in or with top-tier CPG companies
• Exposure to marketing analytics tools and platforms (e.g. NielsenIQ, IRI, GA4, commerce media dashboards)
• Experience in cross-functional leadership or innovation roles