Communications Manager, Digital Channels

Overview

We are seeking a skilled and proactive Digital Communications Manager to support the strategy, operations, and continuous improvement of the corporate web ecosystem and related channels. This role will report to the Digital Communications lead and work across departments to deliver engaging, user-centered content and experiences aligned with corporate priorities.

The ideal candidate brings strong digital fluency, content strategy skills, and web governance expertise, and thrives in a cross-functional, fast-paced environment. This is a growth role with the opportunity to take on increasing ownership of key initiatives over time.

Responsibilities

Web & Content Strategy Support:

• Contribute to the planning and execution of the PepsiCo.com content roadmap, ensuring alignment with corporate communications, brand priorities, and stakeholder needs.
• Manage day-to-day updates to site content, ensuring consistency, accuracy, and adherence to brand, legal, and accessibility standards.
• Collaborate with internal teams and agency partners to maintain a unified, best-in-class web experience.

• Serve as a hands-on expert in PepsiCo's CMS (Sitecore), executing updates, supporting content workflows, and helping train business users when needed.
• Partner with Communications and Marketing teams to develop, optimize, and publish high-impact content for campaigns, initiatives, and priority topics.
• Support the creation of structured templates and page layouts that align with design system standards.

• Work with agency partners and developers to support enhancements and troubleshoot issues affecting web usability, accessibility, or performance.
• Review and QA new components and page designs, providing feedback and coordinating revisions.
• Stay current on digital trends and web innovations to help inform future enhancements.

• Use Google Analytics and other tools to track engagement and site performance metrics.
• Provide insights and recommendations based on data to support ongoing optimization.
• Support implementation of SEO, tagging, and measurement strategies in coordination with agency and platform partners.

• Help manage web governance and content workflows to ensure accuracy, compliance, and editorial standards across PepsiCo.com and affiliated sites.
• Support select cross-functional web initiatives, including site refreshes, migrations, or campaign landing pages.
• Assist in preparing briefs, presentations, or reports for internal leadership and external partners.

• The expected compensation range for this position is between $106,400 - $178,100.
• Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
• Bonus based on performance and eligibility target payout is 12% of annual salary paid out annually.
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

• Bachelor's degree in Digital Communications, Marketing, Web Development, or a related field.
• 5-7 years of experience managing digital content, websites, or web projects in a corporate or agency environment.
• Working knowledge of CMS platforms (Sitecore preferred) and basic HTML/CSS understanding.
• Familiarity with SEO, web accessibility (ADA & WCAG), responsive design, and digital content best practices.
• Experience using Google Analytics, tag managers, or similar tools.
• Strong project management, communication, and collaboration skills.
• Able to work independently while managing multiple priorities and stakeholder needs.