Communications Insights Manager

Overview

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $91 billion in net revenue in 2023, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker and SodaStream. Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ focuses on how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.

PepsiCo is in the midst of a digital transformation, defining what it means to be a CPG company in the digital age by embracing emerging technology to solve complex global challenges. With more than 300,000 colleagues globally - 70% in frontline positions - one of these challenges is how we communicate effectively across our organization to ensure all colleagues understand the business strategy and their role in it, contributes to company culture, and can radiate all of this into the marketplace.

• Partner to devise, execute and embed an effective and impactful employee communications and engagement channel strategy. Design a qualitative and quantitative measurement framework to monitor effectiveness and efficiency of channel performance, communication activities and colleague feedback. Use data and insights to make informed decisions and recommendations.
• Collaborate with colleagues across the business to develop and implement measurement and insights sharing best practices.
• Partner with colleagues across Corporate Communications, Strategy & Transformation and Enterprise Service Management to design and implement new ways of working that revolutionize the digital employee experience at PepsiCo.

• Fluency in Excel, ideally familiarity with Google Analytics/Looker Studio, Contact Monkey, and/or Power BI. Fluency in communication technologies and expertise of modern communication platforms.
• Curiosity and vision: A clear understanding of how consumers access and share content, and the ability to translate that to how we engage associates across internal/external channels.
• A forward-thinking and innovative approach to anticipate and address new challenges within complex or growing business areas, regions, issues and topics.
• Leadership and influence: Strong leadership skills with the ability to influence and work collaboratively across departments and levels within the organization.
• Project management abilities: Strong organizational skills with a proven track record of managing complex projects and meeting deadlines across different time zones.
• Analytical and measurement skills: The capability to measure the effectiveness of communication strategies and adapt based on data-driven insights.
• Agility and speed: Balance the need to innovate and adapt to new tools and trends with the ability to manage expectations.

• The expected compensation range for this position is between $106,400 - $178,100.
• Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
• Bonus based on performance and eligibility target payout is 12% of annual salary paid out annually.
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

• Bachelor's degree required.
• 8+ years of experience in a relevant role - i.e. communications, insights, HR/people analytics, marketing, PR. Experience within frontline-facing organizations an advantage.
• Passionate about the use of communication and technology to reshape the employee experience.
• Capable of articulating complex topics and translating 'tech speak' to plain language.
• Reputable leader who takes the time to build relationships and instill trust. Confident leading others internally (within Communications and cross-functionally), externally (agencies and consultants) and managing up - recognize when to take charge, roll up sleeves, council, seek support from subject matter experts.
• Must have ability to think and act independently, using sound judgment, in an environment that is often ambiguous and dynamic - ability to make decisions, the right tradeoffs and delegate is critical for this role.
• Strong communication and writing skills, (written, verbal, audio and video) under tight deadlines and through an employee consumption lens.