Commerce Media Sr. Analyst

Overview

Position is open to all PepsiCo hubs: NYC, Purchase, Plano, or Chicago

Do you have a passion for media and how it influences behavior? Does being part of the consumer data revolution excite you? If becoming a thought leader in a space that is at the forefront of connecting with consumers is your aspiration, you could be the perfect candidate to join the PepsiCo Commerce Media Team, a dynamic team that brings together the science of data with media insights and activation.

Within this data driven team, you will play a key role in driving the future of Commerce Media Strategy and enabling a deep performance marketing practice to apply to our investments in retailer media.

You will partner with Omni Marketing to advance key commerce media strategies and operations, delivering media execution across priority retailers. Your focus will be on enhancing omni-channel ROI by innovating media and data capabilities-leveraging retailers' scaled first-party data to drive conversion through increasingly addressable and blurred marketing funnels.

You will have regular exposure to senior leadership, requiring you to stay attuned to their evolving priorities and act as a strong communicator and influencer. Success in this role depends on your ability to proactively engage a broad matrix of stakeholders and drive transformation in a rapidly evolving landscape. As privacy regulations tighten and retailers increasingly capitalize on their first-party data, your ability to think creatively, remain solution-oriented, and approach challenges with curiosity will be essential in shaping the future of these partnerships.

Responsibilities

• Become a trusted Commerce Media advisor for key customers internally and externally, influencing capability development and media innovation.
• Own, develop, execute, measure, and optimize omni media programs in collaboration with Shopper Marketing, Sales and external customer partners.
• Coordinate strategy and thought leadership for paid search, our top-priority eComm tactic, partnering closely with hands-on-keyboard team for implementation to drive connectivity and collaboration across search and display media.
• Provide hands on keys activation of onsite display activity within proprietary customer platform.
• Deliver support on strategic projects, including RMN insights agenda, ROI Engine, new capability development, internal share-outs, etc.
• Manage commerce media budgets across Kroger channels, working cross-functionally with internal stakeholders to make key decisions rooted in business objectives.
• Cultivate a strong partnership with KPM, representing PepsiCo's media priorities while driving alignment on targeting strategy and measurement best practices.
• Analyze performance data to deliver clear, thoughtful recommendations for future campaign optimizations.
• Elevate omni-channel collaboration between key stakeholders, working effectively within a matrixed team to deliver a synthesized holistic approach to Commerce Media.
• Promote and foster a "learning culture" by monitoring the latest industry thinking and innovation to inform direction for future strategies/plans.
• Support cross-functional activation of select coupon and digital promotion execution.
• Lead the development of Kroger's paid search strategy in partnership with the Search and Shopper Marketing teams, ensuring campaigns are aligned to brand priorities and optimized for performance.
• Co-own annual and in-flight search budget planning process, inclusive of learning agendas, pacing oversight, and senior stakeholder alignment.

• The expected compensation range for this position is between $76,400 - $127,850.
• Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
• Bonus based on performance and eligibility target payout is 8% of annual salary paid out annually.
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

• Bachelor's degree required.
• Preferred 3-5 years of media or marketing experience, ideally with hands on keys/in platform paid search experience.
• Proactive problem solver who can define, assess, and solve, and communicate in a clear and concise fashion.
• Comfortable with ambiguity.
• Quick learner.
• Self-starter, able to work independently and build connections with key stakeholders on projects.
• Excellent collaborator.
• Proactive in terms of ideas, problem solving, and building connections.
• Creative thinker who can bring innovation to projects and processes.
• Must be able to communicate in fluent English, including excellent written and presentation skills.