Ecommerce Marketing Manager

Date:                August 2021

Job Title:          Ecommerce Marketing Manager

Location:          Ventura, CA (not remote)

Reports To:       Director, Digital Media – Paid and Purpose

COVID-19 Vaccinations: Patagonia requires all employees to demonstrate proof of receiving a COVID-19 vaccination as a condition of their employment.

As the  Ecommerce Marketing Manager, you are a key member of the Digital Studio and are responsible for building North America’s all-encompassing digital marketing strategy. You will receive campaign marketing briefs to translate into rich, thoughtful digital marketing campaigns. In this role, you will identify gaps in upcoming digital marketing plans and brief in new stories as needed.

Your day to day will be working with Business Units, Brand & Business Impact, key partners in the Creative Studio, Digital Ops, and members of the Paid & Purpose Digital Media team to analyze past campaign performance, plan for appropriate digital channel placement, and collaborate with external partners to buy digital media. You will collaborate with the Digital Analytics team andto analyze in-market performance and pivot as needed. Additionally, you will partner with other regions to ensure consistent tactics are employed globally.

What You’ll Do:

• Ensure optimal execution of major Ecommerce business moments and marketing campaigns across all consumer touchpoints.
• Provide feedback on creative brief development based on past performance, proposed tactics, and market research in the digital space. Develop thorough digital communications plans based on the marketer’s desired audience, message, and merchandising’s sell-through objectives.
• Brief in opportunities for A/B creative and/or audience testing and partner with Ecommerce Marketing Analyst to conduct in-market analysis, creating plans to pivot as needed.
• Channel the voice of the customer and provide feedback on digital creative during creative development process.
• Collaborate with Content & Film Paid Media Manager to ensure product and sport campaigns are aligned with content marketing plans.
• Scope, set up, and deploy audience targeting tactics across all digital media channels.
• Consult with other regions and business units on best practices for digital marketing planning and buying tactics.
• Conduct research on online retailers’ ecommerce marketing campaigns. Make recommendations to Creative Studio partners in accordance with best practices.
• Work with Ecommerce Marketing Analyst to create comprehensive reporting on campaign performance that clearly communicates strengths and weaknesses of each campaign.
• Work collaboratively with Marketplace Experience team to ensure consistency between ecommerce, retail, and wholesale marketing.
   

Who You Are:

• Environmentalist – you’re passionate about saving our home planet and converting our customers into business activists
• Strong communicator – you can keep other teams updated on the status of cross-functional projects, you work well with multiple stakeholders, and value feedback loops
• Data-savvy– you enjoy looking at complex data sets to tell a cohesive and unbiased story, you enjoy tracking the efficacy of omni-channel journeys and have a passion for driving results
• Detail oriented – you are familiar with ecommerce marketing ad formats and understand the unique value driven from different placements and platforms
• Thought leader – you are up to date in digital marketing tactics and tracking capabilities and are prepared to communicate those with internal stakeholders
• Emotionally intelligent- high level of self-awareness, empathy, and interpersonal skills.
• Inclusive- Experience working with groups across difference in respectful and equitable ways.

Experience you bring:

• 3+ years managing Performance Marketing in-house or at an agency
• 3+ years in a retail, Direct to Consumer, or agency environment
• Experience with paid media planning and buying, including but not limited to: Pinterest, Snapchat, and Twitter ad UIs
• Experience implementing conversion tracking in the aforementioned ad UIs
• Ability to work late when necessary to ensure campaigns are set for on-time deployment
• Basic knowledge of HTML and dynamic retargeting setup and QA
• Experience with web analytic software such as Adobe Analytics and UTM tracking codes
• BA/BS degree or equivalent experience

COVID-19 VACCINATIONS

Patagonia requires all employees who enter a Patagonia owned or operated facility or who physically interact with others as part of their job duties to demonstrate proof of receiving a COVID-19 vaccination as a condition of their employment, subject to exemptions for sincerely held religious beliefs, or medical reasons.

Employee Conduct:

It is the responsibility of every employee to contribute to a positive work environment through cooperative and professional interactions with co-workers, customers and vendors

Equal Employment Opportunity

All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.