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E-Commerce Product Marketing Manager

San Francisco, CA

OFX is continuing to hire with all interviewing and on-boarding done virtually due to COVID-19. This position can based out of Vancouver (remote) or Toronto (hybrid) in Canada, or West Coast USA (remote). We welcome conversations around flexible working arrangements for this role. Please indicate in the application questions what working arrangements would be your preference.
About the role
OFX helps online sellers manage cash flow and save on every overseas payment or receivable - with no fees, low exchange rates, and multiple transfer options. We use new technology and our large global bank network to help online sellers save on every overseas payment or receivable.

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Marketplaces and payment providers charge high margins on transfers. OFX helps online sellers save money and expedite critical aspects of their supply chain with fast, efficient cross-border money transfers. And, with an OFX Global Currency Account online sellers get the equivalent of a local bank account in today's most profitable international markets: USD, EUR, GBP, CAD, AUD and HKD, which they can use to make payments in local currency.

As eCommerce Product Marketing Manager you will own product marketing for our OFX Global Currency Account for ecommerce sellers. This important role will connect the dots between product strategy and regional marketing campaigns, and champion putting the e-commerce customer at the heart of what we do. You've got a thirst to dig beneath the surface to uncover what drives performance to inform recommendations.

You'll be informed about the ecommerce competitive landscape and how to target and market to online sellers, and you'll leverage this knowledge to identify where OFX stands out, and where we don't. This position is perfect for a results-oriented, hands-on product marketer who is passionate about the ecommerce segment and digital marketing. You're a marketer who is always telling a story our target audience understands and acts on. You are pragmatic but creative and can get your hands dirty when required.
What you'll be doing

  • Be the champion, evangelist and product marketing engine of OFX eCommerce and the OFX Global Currency Account (GCA).
  • Lead the Go-To-Market approach to support new, changed, optimized product enhancements related to the GCA in the North American market, and play a consultative role for other regional teams (APAC & UK/EUR).
  • Be comfortable owning the short and long-term global product marketing strategy for GCA, and working closely with regional marketing teams to integrate the right positioning and messaging into campaigns targeting ecommerce sellers.
  • Work closely with a range of cross-functional teams-product managers, UX, sales, brand, alliance team and regional marketing teams on messaging, marketing, events and go-to-market plans.
  • You'll have a keen eye for detail and understanding the end-to-end customer experience - and the problems that need to be solved.
  • Develop product positioning and messaging informed by user research, market insights, and product understanding. Helping to enable customer-facing teams to tell our story in a way that captivates and grows ecommerce customers for OFX.
  • You will be an integral part of a small but growing vertical team and will partner with our other B2B marketers globally and other cross-functional teams to plan and successfully implement initiatives that help achieve our ambitious growth targets in this vertical.
What you'll bring

Team Player
Be collaborative and open to different ideas and inputs to drive the best outcome for the business.
Provide ecommerce marketing subject matter expertise to a range of different internal audiences and be comfortable and confident to influence decision makers.
Provide ecommerce marketing subject matter expertise to a range of different internal audiences and be comfortable and confident in influencing decisions.
Stakeholder management
Excellent communication skills, both verbal and written, to convey market dynamics, strategies, tactics, rationale and results to peers, agency and business leader audiences.

Knowledge, skills, experience
  • 5 to 7 years of product marketing experience targeting ecommerce businesses, with at least 4+ years working in performance marketing.
  • Experience working at a global company or ad agency a plus.
  • College degree desired, but will consider relevant industry experience.
  • Track record of driving effective campaign results.
  • Demonstrate strong commercial acumen and the ability to track performance and take course corrective action when required.
  • Experience working with agency and other media buyers to plan and execute acquisition-oriented marketing campaigns.
  • Influence sales strategy and execution, particularly in the B2B event space. Experience developing sales enablement programs and materials.
  • Excellent organizational communications (oral and written) planning and interpersonal skills. Team player attitude.
  • Self-motivated, enthusiastic, and passionate about the ecommerce industry

About OFX
OFX grew from the idea that there had to be a better, fairer way to move money around the world. That was 20 years ago, and we're still driven by the same mission today. We believe real help from real people counts, and that's why we offer our clients the best of both worlds - a seamless digital platform, combined with 24/7 phone access to our Currency Experts (we call themOFXperts).

We live, breathe and think FX, it's what we do. We help clients navigate the complexity of foreign exchange making it simple and easy to understand. Because informed decisions are the best decisions.

Keeping our clients' money safe is our top priority. We're an ASX listed company and are monitored by over 50 regulators globally. To date, we have helped over 1 million customers worldwide and have transferred over AU$150 billion.

Headquartered in Sydney, with offices in San Francisco, Toronto, London, Ireland, Auckland, Hong Kong, and Singapore - we're part of the same local communities as our clients, while being connected to the global OFX network.

What we offer

OFX attracts top talent from all over the globe with over 50 nationalities represented amongst our employees. To thrive here, you'll be a self-starter with a penchant for getting stuff done.

  • We offer four full weeks of vacation a year, no questions asked, and we encourage you to use them! Most importantly, we offer the right candidate an opportunity to join our very unique and exciting business that's shaping the future of International Money Transfers.
  • An excellent place to kick start your career! Whilst being an established and respected International Money Transfer business, we offer a startup vibe, funky office and a great culture that stems from our Australian roots.
  • Birthday leave, career leave, volunteer days... We want to make sure you have the right balance in your life.
  • Stay motivated by knowing your work matters amongst a collaborative, creative and innovative team. We truly believe we're better together
  • Bring your big ideas. We're here to listen. Whether you're an old hand or just starting out, we value your insights and contributions, because pushing boundaries is a core value here
  • Feel welcome. We believe personal diversity drives future-focused innovation. We're looking for outliers, game-changers and bridge-builders, but don't just take our word for it, apply now, and come check it out for yourself

Job ID: ofz-816
Employment Type: Other

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