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Conversion Rate Optimisation Specialist

Sydney, Australia

OFX is continuing to hire with most interviewing and on-boarding done virtually due to COVID-19. We welcome conversations around flexible working arrangements for this role. Please indicate in the application questions what working arrangements would be your preference.

G'Day. Nice to meet you. We're OFX, a global provider of online, international payment services for our personal, business and partner customers. Founded 20 years ago and headquartered in Sydney, OFX has grown to become a truly global company. We're now trusted by customers all around the world and have grown to over 350 employees with offices in Sydney, London, San Francisco, Toronto, Auckland, Singapore and Hong Kong. We are a publicly-listed company, listed on the Australian Stock Exchange (ASX: 'OFX')

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Purpose of your role:
Sitting as part of the Web Squad, the CRO Specialist will be focused on driving commercial outcomes by improving the website experience in line with, and helping shape, the web strategy. Being the go-to person for all things optimisation and A/B testing, you will leverage analytics, qualitative and quantitative research, optimisation tools and online best practices to increase the effectiveness of the website, conversion rates, marketing campaigns, and ultimately, increase new client registrations.

What you do:
  • Actively contribute to the growth of the website, traffic and conversions by working with the full stack Squad, which includes specialists in SEO, CRO (yourself), Design, UX, Content, Web Production, Analytics, and Tech (engineers, QA).
  • Plan, build and execute the optimisation and AB testing programme on the website.
  • Provide a analytical, researched and commercial lens to the prioritisation of experience optimisations.
  • This visible role will work day to day as part of the web squad, plus working closely with the regional marketing teams. Additionally you will have interactions with legal, compliance, HR, technology, finance etc as required.
  • Provide guidance and consultancy to internal stakeholders, including the regional marketing teams, and the broader central marketing and product teams.
What you bring:
  • A understanding of digital experience and conversion optimisation to drive growth through research, testing and analysis.
  • An analytical mindset, focused on driving commercial outcomes for the business.
  • A deep experience with both theory and execution of AB testing, growth marketing, and performance analysis.
  • Strong stakeholder/client management skills, especially where digital literacy may be low.
  • Working knowledge of HTML/CSS.
  • High attention to detail.
  • Experience working in a financial services or other regulated environment.
  • Experience optimising large scale websites, with hundreds of thousands of users.
  • College Degree or equivalent in a related field (Marketing, Computer Science, Data science)
  • 5+ years total digital marketing experience
Knowledge, skills, experience
  • Expert knowledge in web optimisation, CRO, AB testing
  • Expert knowledge of optimisation and AB testing platforms
  • Expert knowledge and experience with Google Marketing Suite (Google Analytics, Search Console, Google Tag Manager, Google Optimize, Google Ads etc)
  • Working knowledge of HTML, CSS
  • Working knowledge of Wordpress
What it's like working at OFX
We're OFXers because we want to make a difference. We see challenges as opportunities and we're not afraid to roll up our sleeves to get stuff done. We're committed to making things easier for our clients, pushing boundaries and continuing to move with the times so that we can continue to inspire confidence every day and through every transaction.

We operate as one team, cross-functionally and globally to drive outcomes that deliver excellence for our customers. We're curious self-starters who love learning and sharing our knowledge with others. We embrace change and use our initiative and resilience to overcome challenges.

Global markets move fast and so do we. We work across borders and time zones, which helps make the world feel a little smaller. From San Francisco, Toronto to London, Dublin, Sydney, Auckland, Hong Kong & Singapore, there's always a colleague to help.

  • We promote an environment of reward and recognition, OFXers are encouraged to celebrate their peers' effort, technical expertise or support through a range of channels and awards.
  • Giving back, we encourage OFXers to give back to causes and communities that are important to them. We celebrate this with an annual Make a Difference (Volunteer) Day, that OFXers can use together or individually.
  • We have a strong and diverse workforce and we're committed to further developing this workplace culture to create an environment of trust, mutual respect and teamwork. We're proud of the breadth of cultural diversity represented by our employees and we aim to celebrate this each year by engaging in employee activities across our offices.
  • Always keep learning. Drive your own learning with LinkedIn learning, which all OFXers have access to. We offer a variety of other learning programs and encourage cross functional and soft skill learning.
  • We take pride in having a work/life balance and flexibility; we encourage employees to work productively and efficiently. Our OFXers enjoy Birthday leave to celebrate their birthday however they choose.
  • Our Good Vibes employee-led committees organise events to keep our employees engaged inside and outside the office. Whether it's participating in our team social events, end of year celebrations (currently being hosted virtually). Our team wants you to feel welcome.
Job ID: ofz-824
Employment Type: Other

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