Sports Marketing Specialist

As part of Nike Hong Kong evolving Sports Marketing team, the position focuses on deepening integration across athlete services, innovation, and brand storytelling.

This role will serve as a key connector between Greater China strategy and local execution-ensuring that insights and cultural relevance are embedded in all initiatives. This includes elevating athlete service, driving athlete integration, and shaping a compelling and competitive portfolio across both professional and amateur categories.

Responsibilities:

• A deep understanding of Hong Kong sports culture, with the ability to craft locally resonant narratives. Strong knowledge of the sports landscape across channels.
• Proactively cultivate and maintain strong networks with athletes, amateur athletes, coaches, agents, teams, and internal stakeholders across Sports Marketing, Brand Marketing, SCI, Communications, NDDC, Nike Direct Stores, and Partner Sales teams.
• Lead athlete experiences and activations, especially in areas without direct brand support, using creative and resourceful approaches.
• Partner with internal teams to ensure athlete partnerships support product, business, and marketplace strategies.
• Demonstrated ability to translate athlete and industry insights into actionable sport marketing strategies.
• Ensure all athlete engagements comply with internal policies and external regulations.
• Manage promo product order/delivery based on key look and needs of the athletes every season.
• Maintain accurate athlete data, manage system updates, and oversee budget forecasting and reporting.
• Provide regular updates to Hong Kong and Greater China Sports Marketing leadership on athlete performance and partnership health.

• Bachelor's Degree in Marketing with minimum of 3 years of proven experience in Sports Marketing, Brand Marketing, or a closely related field.
• Well-organized, detail-minded with good communication skills
• Strong passion for the brand, sports and lifestyle
• Inclusive, adaptable, and solutions-oriented team player with a can-do attitude. Technical Proficiency in Microsoft Office, Keynote, and internal Nike systems.
• Familiarity with Nike's sports and brand marketing functions is preferred.
• Strategic thinker with a proactive, entrepreneurial approach to driving business impact. Ability to operate with clarity and agility in a dynamic, fast-paced environment.
• Good communication skills with Cantonese, English and Mandarin